Keynote by Antonio Neri – Unlock the future of AI, Hybrid Cloud, and Networking

Discover what’s next for your business, today.

Tech Talk: The future of liquid cooling for data centers

Increasing power levels and low Tcase requirements require innovative cooling technologies.

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Driving innovation with HPE GreenLake cloud powered by OpsRamp and Morpheus

HPE GreenLake cloud redefines what's possible with a strategic hybrid-by-design, platform-based, AI-powered approach to maximize the hybrid cloud's potential.

AI show: Unlock the future with HPE AI

Hear about the steps businesses can take to best leverage AI.

Leverage HPE Aruba Networking across four key industries

Hear specific use cases and benefits for healthcare, education, retail, and manufacturing.

Tech Talk: Harnessing generative AI for enhanced productivity

HPE Private Cloud AI, leveraging the combined expertise of NVIDIA and HPE, empowers organizations to unlock the full power of generative AI while mitigating risks.

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Discover Las Vegas 2024 keynote

HPE President and CEO, Antonio Neri, and guest speaker, NVIDIA founder and CEO, Jensen Huang, showcase how AI-led transformations increase productivity for enterprises and enable the world to accelerate the rate of discovery and innovation.

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Watch the best of HPE Discover Barcelona 2024

Dig deeper with Business, Technical, and Tech Talk sessions across AI, hybrid cloud, and networking. Explore the solutions that will help you discover what’s next for your business, at your own pace and tailored to your interests.

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HPE Discover Barcelona 2024

Events, industry activities, and more

Whether in-person, virtual, or on-demand, hear directly from HPE leaders, customers, and partners on the latest technological trends.

HPE at NRF 2025 - January 12-14, 2025

HPE at NRF 2025

See how we’re innovating with retailers to provide connection, security, and insights through AI-powered solutions.

HPE at Mobile World Congress - March 3-6, 2025

HPE at Mobile World Congress

Join us in Barcelona for MWC2025

HPE Innovation Day - Find a date and location near you

HPE Innovation Day

Learn about the latest AI, hybrid cloud, and networking innovations that will help your business thrive in the AI era.

HPE Aruba Networking Days - Find a United States & Canada event near you

HPE Aruba Networking Days

One-day events that bring the best of Atmosphere 2024 to a city near you.

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Customer stories

Immersive experiences for the win: FC Barcelona

Learn how HPE and FC Barcelona are redefining the sports complex by putting connected fan experiences at the heart of a 45-acre entertainment campus.

Read the customer story

Football stadium.

Immersive experiences for the win

01:01

Objectives

Leverage data insights to connect local and remote fans to winning experiences

FC Barcelona stadium.

Outcomes

Builds a foundation for digital services that supports current and future initiatives
Leverages the best of public and private cloud while unifying workload management
Delivers critical applications with high performance and layered data protection

"We are transforming every aspect of the fan experience. We’re going to power everything from merchandising to hospitality and fan engagement — not just for visitors but also for the remote fans. It’s as much about operational efficiency as it is about delivering fun experiences."

— Miriam Ferrando, Espai Barça CIO, FC Barcelona

Football stadium.

Solution

Multiple services, software, and hardware including:

FC Barcelona supporters

Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next.

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Go bigger: HPE and Blue Star Operations Services

What’s bigger in Texas than football? Blue Star, which owns 150 companies, including the Dallas Cowboys.

Read the customer story

Football stadium.

Go bigger: HPE and Blue Star Operations Services

03:08

Objectives

Support IT operations for more than 150 separate businesses
Move away from standard 3-year refresh cycles
Enable business agility on a massive scale

Outside view of stadium.

Outcomes

Powers the launch of a massive new business initiative in 30 days
Delivers a cloud experience across the business that brings agility and flexibility to operations
Creates a portable, high-performance video solution for players and coaches

"With HPE GreenLake, we got a cloud-like experience, on-prem, from day one. So all 150 Blue Star businesses can flex, move on opportunities, and meet all the demands of a growing business.”

— Matt Messick, CIO Dallas Cowboys

Read the customer story

Football stadium.

Solution

Image of Blue Star Operations bento product.

Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next.

View all customer stories

BMW, reimagining sheer driving pleasure

With a groundbreaking approach to electric vehicle design that transforms automotive manufacturing—and is powered by data

Car view from behind.

Objectives

Address the complexity of data management, driven by decentralization and increasing volume, variety, and velocity

Car view from behind.

Outcomes

Accelerates time to market
Provides BMW Group’s data scientists and engineers universal and direct access to key data no matter where it’s located

Using HPE GreenLake, data is processed from each vehicle on an edge computing platform. Assisting the team in leveraging analytics and machine learning, engaging AI to deliver vital insights.

Image of engineers.

Solution

BMW presentation

Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next.

View all customer stories

Flight has freed us for endless possibilities

Now aviation itself can aim higher—to bring the world closer, with more efficiency and less impact on the environment.

Jet engine.

Transforming Commercial Flight

01:41

Objectives

Reduce the aviation industry’s carbon emissions
Develop aircraft engines that significantly decrease fuel consumption
Enhance engine performance and integrate with airframe more efficiently

Image of an airplane.

Outcomes

Reduce engine fuel consumption and CO2 emissions by at least 20% vs. today
Aid in reaching the aviation industry’s target of net-zero carbon emissions by 2050
Advance next-generation commercial jet engine technology

GE Aerospace's ambition is to help decarbonize commercial flight with jet engines that enhance performance, reduce fuel consumption, and carbon emissions, and take the industry in a new direction.

Woman sitting in a chair with a tablet in her hands.

Solution

HPE Cray EX supercomputer

Image of GE Aerospaces bento product.

Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next.

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Engineering at scale - Danfoss and HPE

Danfoss is growing, scaling, and decarbonizing some of the heaviest industries in the world.

Read the customer story

Image of industrial workers.

Engineering at scale- Danfoss and HPE

02:46

Objectives

Create innovative solutions that drive sustainable results for heavy industries
Achieve decarbonization of global operations by 2030
Provide the best work environment for engineers that create future technologies

Image of industrial worker.

Outcomes

Enables expansion of the business, which grew 100% in the last five years
Contributes to sustainability goals with circular economy, energy reuse, and asset management solutions
Empowers engineers with performance, availability, and secure access to workloads and data

“Our strategic partnership with HPE is a great example of how we revolutionize building and decarbonizing the data center industry together with customers“

— Jürgen Fischer, President, Danfoss Climate Solutions

Read the press release

Image of industrial machinery.

Solution

Image of Danfoss bento product.

Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next.

View all customer stories

Immersive experiences for the win: FC Barcelona

Learn how HPE and FC Barcelona are redefining the sports complex by putting connected fan experiences at the heart of a 45-acre entertainment campus.

Read the customer story
Go bigger: HPE and Blue Star Operations Services

What’s bigger in Texas than football? Blue Star, which owns 150 companies, including the Dallas Cowboys.

Read the customer story
BMW, reimagining sheer driving pleasure

With a groundbreaking approach to electric vehicle design that transforms automotive manufacturing—and is powered by data

View the video
Flight has freed us for endless possibilities

Now aviation itself can aim higher—to bring the world closer, with more efficiency and less impact on the environment.

Learn more
Engineering at scale - Danfoss and HPE

Danfoss is growing, scaling, and decarbonizing some of the heaviest industries in the world.

Read the customer story
Digital Game Changers

From edge to hybrid cloud to AI, HPE customers are leading the way to what’s next. Explore our collection of customer stories.

View all stories

Recommended Podcasts

HPE original podcasts with unique perspectives. All are focused on technology, featuring the latest news and uncovering trends and opportunities. Stay in the know, now!

Technology now

HPE Discover Barcelona 2024: Analyzing the CEO's keynote

In this episode, we break down HPE President and CEO Antonio Neri’s keynote, which highlights key topics such as networking, cooling, storage, HPC, operations, and, of course, AI.

Research to reality

Digital twins

Learn how digital twins can accelerate AI adoption across technology domains, enabling dynamic, holistic control similar to self-driving cars.

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HPE edge-to-cloud platform

Explore the ways HPE can help you open up opportunities across edge to cloud

Connect your edge

Control and harness data across edge to cloud

Turn your data into intelligence

A single source of truth from data to make smart decisions and recommendations to customers.

Unlock AI

Simplify AI complexity, accelerate productivity, and get pilots to production faster.

Create your hybrid cloud

Hybrid cloud, just the way you need it.

Secure your data

Only the right level of security will do.

Explore security