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Appcloud gated resources (DAM) + Legacy ungated resources (Youtube); Positivism: The roots of positivism lie particularly with empiricism, which works with observable facts. The basic philosophy behind positivism is that, all factual knowledge is based on the positive information gathered from observable experience, and that any idea beyond this realm of demonstrable fact is metaphysical. Only analytic statements are allowed to be known as true, through reason alone.  Scene 7 with parameter

Legacy ungated resources (LitServer) + Legacy ungated resources (Brightcove); Interpretivism is a view that believes that the world and reality are not objective and external, but are socially constructed and given meaning by people. This view is usually referred to as the qualitative approach and is based on an inductive procedure

Legacy ungated resources (Brightcove) + Legacy ungated resources (Youtube); Saunders et al (2003) defines realism that is based on the belief that a reality exists that is autonomous of human thoughts and beliefs, and that can influence their perceptions either consciously or unconsciously. Management and Business research is often a mixture between positivist and interpretivist, perhaps reflecting the stance of realism.