Jim Jackson is the Chief Marketing Officer for Hewlett Packard Enterprise.
Jim believes in the power of marketing to not only build brands and drive sales, but also to transform the trajectory of companies and markets. As a 27-year veteran of the IT industry, he knows that driving transformation starts from the inside out and is passionate about making sure that marketing has a seat at the table to help lead change.
As CMO, Jim oversees brand, web and ecommerce, digital marketing, messaging, demand generation, thought leadership and strategic events. With direct responsibility for all product marketing and sales enablement, he is shifting HPE toward outcomes-based engagements. Today, Jim and his team – in close collaboration with Sales and Product Development – are focussed on establishing new growth opportunities for HPE in Hybrid IT, software-defined infrastructure, the intelligent edge, services and pay-per-consumption services; and on solidifying HPE’s leadership role in compute innovation in emerging markets such as Artificial Intelligence, Internet of Things and Blockchain.
Prior to his role as CMO, Jim was Global Head of Marketing for HPE’s $26B Enterprise Group. He was part of the leadership team who launched the new Hewlett Packard Enterprise brand, and helped architect the transformation of HPE global marketing to a modern, digital-first model.
Jim is known for combining great storytelling, multi-channel marketing integration and strong sales collaboration to drive business results. He successfully aligned his team with sales and business units to execute one GTM motion, focussed on core business and profit objectives for the company.
Jim holds a Bachelor of Arts from Muskingum University and a Master of Business Administration from Miami University.