What is digital transformation?
Digital transformation is the process of completely replacing manual, traditional and legacy ways of doing business with the latest digital alternatives. This kind of reinvention touches all aspects of a business, not just technology.
Digital transformation keeps organisations responsive
Undergoing a digital transformation ensures that an organisation remains responsive to the constant ebb and flow of the marketplace. Such a complete and fundamental change requires a full review of a business’s culture, operations, technologies and value delivery. And as organisations begin the process, shifting to digital technologies will affect products and services, marketing and distribution channels, business processes, supply chains and new partners in the market.
The evolution of digital transformation
The term “digital transformation” is not by any means a late-breaking trend. It has been a topic of study and debate for decades. In fact, during the 1990s, the retail industry began to broadcast via mass media advertising campaigns, which was at the forefront of digital transformation. Although purchases were still made in high-street stores, the process had begun.
Then, beginning in the 2000s, social media platforms and mobile devices brought about radical new ways to communicate and transact business. Customers came to expect businesses to be available to them instantly and across multiple channels. Real-time and individualised digital communication became not only possible, but the norm. Along with that evolution came new ways to pay for purchases, such as Paypal, Venmo and Zelle. More and more online commerce and web-based transactions took over not only retail, but banking and the service industry as well. Now, businesses are using huge amounts of personal data generated over social media and mobile to deliver greater customer experiences.
Why is high performance computing important?
Improves organisational processes
As a result of this gradual transformation, organisations often see that new technologies can improve nearly every process in the value chain, from customer and supplier relationships to marketing to products and services. Adopting emerging technologies can uncover new revenue streams, too. And with robust CRM technologies, companies can deliver the responsive, personal experiences that drive sales.
Businesses must digitise
It’s clear that the constant disruption of technological advancement puts pressure on businesses to digitalise to survive. Consumers expect a more digital experience and often abandon those that don’t deliver it. Even though incorporating new technologies presents some risk, the potential rewards can make digitalising well worth the effort and expense.
Drive your economic performance
Recent research bears that out. While the progress of digital transformation hasn’t yet reached all sectors, those that adapt to new and evolving markets have a better chance of maintaining revenue as profit sources shift. In fact, a McKinsey study has made a clear association between economic performance and implementing integrated digital processes.
Learn by example
But while there’s more pressure to digitalise on the road ahead, it’s not clear how much to invest or in what ways. Moreover, much as expected, some digital moves appear to have higher returns than others. The deeper researchers dug into the complex digital transformation process, the more complicated possible strategies became. It appears that success in digital investments varies quite a bit by industry, so a closer look at the leaders in one’s own market will be the best predictor of what to prioritise first.
What are the steps to a successful digital transformation?
While digital transformation is fast penetrating every market sector, the strategic decision to digitalise and its execution are separated by a vast array of options and pitfalls. Many experts have weighed in; the recommended methods boil down to a few basic steps.
1. Identify objectives
Remember the old adage, “A failure to plan is planning to fail”? It’s never been truer than in the process of deciding where and how to adapt new technologies. An organisation must decide what it wants to achieve before starting down the digital transformation road. Is the goal to improve customer retention and revenues? Or to increase productivity, simplify service management, enhance agility and flexibility, or differentiate offers? It’s obvious that many goals can be accomplished with technology, but not so obvious which are critical to a given organisation.
2. Study the leading technological offerings
As fast as the wind, today’s disruptive tech becomes tomorrow’s foundation. Maintaining awareness of all that’s available can increase the opportunity to derive business benefits. It requires thinking creatively about each new technology’s potential and how it could be used.
3. Design the architecture
Deciding which new digital offerings to implement is merely the first step to digitalise. IT must focus not only on the “what” but the “how” of any new effort. Will the organisation transform DevOps into a cloud-based activity? Will new applications use intelligent automation? These questions will determine the cost and scope of the digital transformation and the structure of the platform ecosystem.
4. Execute an agile journey
It’s likely that the platform that suits the organisation’s objectives will be a highly virtualised and distributed meshwork of providers. For practical execution, businesses select from a myriad of options to optimise infrastructure and simplify management while keeping an eye on the user experience and transforming business services. Undeniably, to be successful, digital transformation must be iterative, responsive and flexible.
HPE digital transformation solutions deliver business value
As a recognised global leader, HPE delivers the expertise and experience to quickly implement digital transformations that efficiently adapt to rapid change. We help customers transform how they conduct their businesses by making their edge more intelligent and connecting it to the rest of the organisation. Customers can then take advantage of this intelligence and create better experiences in the workplace – both for employees and customers.
HPE Pointnext Services has 15,000 services experts in 200 countries and industry-recognised expertise in digital transformation, so we can help guide your business to find the right strategy. We’re different because we do things on your terms, centred on your unique challenges and goals, all while drawing on our experience with other customers from around the world.
Whether you’re ready for a move to a cloud experience or simply want to digitise certain products, processes or machines, we are a trusted partner to accelerate your digital transformation with a unique multi-vendor methodology based on industry best practices, long-term experiences and recommendations from similar project experiences.
HPE helps you to create a more intelligent edge with the following services:
· Networking services: Build a communications fabric to support secure and efficient delivery of business outcomes.
You can also deploy HPE Fast Start solutions to start your digital transformation quickly with a pre-integrated solution that reduces configuration efforts and allows quick access to insights. HPE Fast Start solutions include condition monitoring, video surveillance, quality assurance and intelligent facilities.
We believe that your business succeeds when connectivity is pervasive and intelligent, automated and flexible, and secure and compliant. Our approach is to offer customised services and support to help identify and address your unique challenges. Our sole objective is to empower you to make the best use of digital technology and drive business forward.