What is Predictive Analytics?

Predictive analytics is a type of statistical modeling in which computers are able to forecast future events based on historical data.

Predictive analytics definition

The unprecedented amount of data generated by Internet-enabled devices and machines has given rise to predictive analytics, the practice of building analytical models that interpret this data in order to predict the likely outcome of future scenarios. Data scientists mine data for correlations among independent streams of information, then build and back-test models that can produce useful insights.