How to Leverage Data to Improve Business Outcomes: Acquiring and Retaining Customers

  • Analyst White Paper
  • PDF 1.2 MB
  • 8 pages

Overview

In a recent ESG survey almost half of all respondents (49%) cited that using data analytics for real-time business is part of their strategy for acquiring and retaining customers. And 14% indicated that using data analytics is their single most important strategy.

This informative white paper provides a checklist for how to leverage data more effectively in your small or ...

In a recent ESG survey almost half of all respondents (49%) cited that using data analytics for real-time business is part of their strategy for acquiring and retaining customers. And 14% indicated that using data analytics is their single most important strategy.

This informative white paper provides a checklist for how to leverage data more effectively in your small or midsize business.

Leverage Data to Improve Outcomes for Small Business

Why IT Excellence Matters - 3

A Checklist for How to Leverage Data More Effectively in Your Business - 6

Develop a Better Path to Understanding Through Improved Data Access - 6

Use Data Integration to Build a Clearer Picture - 6

Set up Data Protection to Keep IT Safe - 6

Consider ALL Who Should Be Engaged in Data Analytics and Business Intelligence (BI) - 6

The Bigger Truth: Common Approaches and Requirements for IT Initiative - 7

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