B2B IT-Partner chooses HPE GreenLake to transform its AI customer engagement model


Swedish technology consultancy to build next-generation of artificial intelligence products and services on the HPE GreenLake edge-to-cloud platform

STOCKHOLM, Sweden – October 10, 2023  – Hewlett Packard Enterprise (NYSE: HPE) today announced that B2B IT Partner, a Swedish technology consultancy and IT solutions provider, has selected the HPE GreenLake edge-to-cloud platform and HPE Ezmeral Runtime Enterprise to support their customers next-generation artificial intelligence (AI) ambitions.

Founded in 2004 and headquartered in Stockholm, Sweden, B2B IT-Partner is a leading IT solutions provider for small and medium-sized businesses across Europe. It operates 7 business units:  infrastructure, cloud, product supply, logistics, license, care-free IT, and network. B2B IT-Partner had been searching for the right technologies to help support growing AI and data-driven applications demands.

By adopting the HPE GreenLake edge-to-cloud platform and the HPE Ezmeral software portfolio, B2B IT-Partner is transforming its internal infrastructure and streamlining its service offerings, leveraging cloud-native capabilities on-premises, and accelerating data-driven innovation across various use cases such as AI/ML, analytics, application modernization, and IoT.

HPE Ezmeral Runtime Enterprise is a scalable, secure, and flexible container orchestration platform that enables users to deploy and manage cloud-native or non-cloud native applications across multiple Kubernetes clusters and platforms. By leveraging this technology, B2B IT-Partner can support demands from their customers for data-driven innovation such as AI development and deployment, simplify their as-a-service Kubernetes management, optimize their resource utilization (on-premises, public cloud or at the edge), and enhance their security and compliance with enterprise-grade security. HPE Ezmeral can help B2B IT-Partner gain a competitive edge in the market and deliver superior value to their customers by offering a platform that enables them to build, modernize, deploy, monitor, and manage applications across diverse environments with ease and efficiency. 

A notable end-user of B2B IT-Partners AI platform is Inovia AI, a Swedish company specializing in Nordic language conversational AI and chatbots. The combination of HPE GreenLake and HPE Ezmeral’s Kubernetes Runtime and ML environments enabled B2B IT Partner to architect the perfect solution on which to enhance Inovia’s conversational AI product, including persistent storage for customer voice data to train its ML model while remaining GDPR-compliant.

“We are proud to partner with B2B IT Partner to offer our customers a state-of-the-art conversational AI solution, leveraging HPE GreenLake and HPE Ezmeral. With our Nordic language expertise and B2B IT Partner’s scalable and secure platform, we can deliver a customized and compliant AI application that meets the specific needs and preferences of our customers.” said Marcus Ekendahl, CEO & Founder Inovia AI. “Our solution leverages the latest innovations in containerization and orchestration technologies to ensure high performance, reliability, and efficiency. We believe that this collaboration will enable us to provide a superior customer experience and a competitive edge in the Nordic market.”

Alongside HPE Ezmeral, the adoption of HPE GreenLake promises to transform how the Swedish company engages with their customers. The scalability and flexibility of HPE GreenLake allows end-users to base their consumption on their needs, their resources, and their economic capacities. HPE GreenLake establishes a flexible hybrid-cloud solution that combines scalable on-prem managed infrastructure with advanced cloud functionality, eliminating the burden of over-provisioning and underutilization for their end users.

“The HPE GreenLake platform offers an excellent value proposition to customers who want the benefits of the cloud but are wary of its limitations,” said Bo Holmquist, Solution Architect, B2B IT Partner. “Aside from the cost benefits, the HPE GreenLake platform is fully compliant with GDPR because customer data remains on-prem. Our customers no longer have to worry about regulatory compliance, hardware maintenance, capacity planning or unexpected downtime.”

“The combination of HPE GreenLake and HPE Ezmeral creates the perfect infrastructure solution for B2B IT Partner,” said Peter Werdenhoff, Channel Manager HPE Sweden. “The HPE GreenLake platform provides a consumption based model and offers the same functionality as the cloud for almost half the price - without locking customers into a five-year purchase.”

About HPE GreenLake

The HPE GreenLake edge-to-cloud platform enables customers to accelerate data-first modernization and provides cloud services that can run on-premises, at the edge, in a colocation facility, and in the public cloud. In its third fiscal quarter of 2023, HPE reported Annualized Revenue Run-Rate (ARR) of $1.3 billion, a growth of 48% from the prior-year period in constant currency.  HPE GreenLake has 27,000 unique customers, powers more than 3.4 million connected devices and manages more than 20 exabytes of data with customers worldwide. These organiz­­­ations benefit from one control plane from which to automate, orchestrate, and run their hybrid cloud strategy. The scalable, pay-as-you go HPE GreenLake platform also delivers robust security, compliance, and control, and supports a broad partner ecosystem – including channel partners, distributors, independent software vendors, public cloud providers, service providers, and system integrators. For more information on HPE GreenLake, please visit: https://www.hpe.com/us/en/greenlake.html

About B2B IT Partner

B2B IT-Partner is a privately owned IT company that was founded in 2004, with the ambition to challenge the big giants in the IT industry. B2B IT Partner offers IT-related products and services with specialist expertise in these business areas: Client, Infrastructure, Consultant and Operational Services. Always with the customer and the solution in focus. For more information, visit: https://www.b2bitpartner.se

About Hewlett Packard Enterprise

Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions as a service.  With offerings spanning Cloud Services, Compute, High Performance Computing & AI, Intelligent Edge, Software, and Storage, HPE provides a consistent experience across all clouds and edges, helping customers develop new business models, engage in new ways, and increase operational performance. For more information, visit: www.hpe.com

Media Contact:
Benjamin Lesueur


Swedish service provider DSolution chooses HPE GreenLake to accelerate cloud services delivery and meet increasing customer demands

Press Release

Swedish energy company Kraftringen selects HPE GreenLake to modernize its cloud environment and achieve faster outcomes

Press Release

Wihuri Group selects HPE GreenLake to accelerate IT transformation and improve sustainability

Press Release