Norm Holding accelerates production growth and delivery times with HPE GreenLake



  • Norm Holding selects HPE GreenLake cloud platform to scale up its production resources and expand to new markets and industries
  • HPE GreenLake allows Norm Holding to get access to expert HPE IT support, therefore freeing up its own staff and enabling it to focus on innovation

Turkey’s top manufacturer chooses HPE GreenLake cloud platform to drive business growth and bring agility, reliability, and flexibility to its IT environment with on-premises as-a-service solution

Istanbul, Turkey – June 23, 2021 – Hewlett Packard Enterprise (NYSE: HPE) today announced that Norm Holding, Turkey’s top manufacturing company, has selected HPE to support its ambitious production growth strategy with a scalable, flexible IT solution delivered entirely as a service through the HPE GreenLake edge to cloud platform. The new, modernized IT environment enables Norm Holding to respond more easily to changing customer requirements and fluctuating levels of demand and is helping the company to deliver superior product quality and meet the most demanding customer expectations.

Norm Holding is ranked among ‘Turkey’s Top 500 Enterprises’ and serves major automotive, electrical goods, machinery and construction manufacturers for both the domestic and global markets. In the past decade, the company has quadrupled its production, becoming one of the top ten manufacturers with one of the fastest production growth rates in Turkey. Norm Holding needed to invest in a more reliable, scalable modern IT infrastructure to support this business expansion and meet the rapid increase in demand for its products. Additionally, Norm Holding needed to free up its operational resources that were currently overloaded by the demands of supporting an old IT environment and wanted to focus these resources instead on innovation and development projects. 

Norm Holding chose the HPE GreenLake cloud platform due to its true hybrid cloud capabilities that allow Norm Holding to transform its existing on-premises workloads, deliver a flexible, secure new cloud environment, and manage its multi-cloud workloads from the HPE GreenLake Central platform. Norm Holding can now quickly and efficiently scale up its production resources and expand to new markets and industries and yet avoid costly over-provisioning of IT capacity as it only pays for what it consumes. HPE GreenLake also allows Norm Holding to get access to expert HPE IT support, therefore freeing up its own staff, enabling it to focus on innovation.

  • “HPE GreenLake truly differentiates us from our competitors”

    Erkan Yenicare, Technology and Digital Transformation Director at Norm Holding

 “HPE GreenLake truly differentiates us from our competitors,” said Erkan Yenicare, Technology and Digital Transformation Director at Norm Holding.

“The HPE GreenLake cloud platform allows us to seamlessly scale our production and increase efficiency of our operations. These outcomes enable us to provide better service to our customers. We can move faster, get capacity when we need it, easily manage performance, monitor security, and free up staff for more important business initiatives,” said Gokcen Gunay, System & Network Manager at Norm Holding.

The end-to-end solution was designed and implemented by HPE Pointnext Technology Services and was built from the ground up to meet Norm Holding’s specific requirements and its customers’ needs. HPE GreenLake powers business critical applications, such as SAP HANA, virtualized workloads and all backup services. The solution is based on HPE SimpliVity 380 Gen10 and HPE StoreOnce and is managed via HPE OneView.

“In today’s digital economy, technological advancement is imperative for businesses to stay competitive in their market. Many companies are looking to take advantage of the cloud but have applications and workloads that they prefer to keep on-premises,”
said Gungor Kaymak, Managing Director at Hewlett Packard Enterprise Turkey. “The HPE GreenLake edge to cloud platform delivers on this requirement and gives our customers an as-a-service solution that will help them get to market faster, innovate without constraints, simplify operations, and keep control over costs, performance and security.”

Additional Resources

To learn more about HPE GreenLake, visit

To learn more about Norm Holding, visit

HPE Discover 2021

Join us June 22-24 for HPE Discover 2021, spotlighting the future of edge to cloud digital transformation. Hear more about how HPE brings the speed, simplicity, and agility of the cloud to your data with HPE GreenLake during the dedicated Discover 2021 Spotlight Session.

The HPE GreenLake edge to cloud platform provides customers with a powerful foundation to drive digital transformation through an elastic as-a-service offering that can run on premises, at the edge, or in a colocation facility. The HPE GreenLake cloud platform combines simplicity and agility with the governance, compliance, and visibility that comes with hybrid IT. The HPE GreenLake cloud platform offers a range of cloud services that accelerate innovation, including cloud services for bare metal, compute, container management, core payment systems, data protection, electronic medical records, 5G, HCI, high performance compute, machine learning operations, networking, risk management, SAP HANA, storage, VDI, and VMs. The HPE GreenLake Cloud Services business is rapidly growing with over $4.8 billion USD in total contract value and more than 900 partners selling HPE GreenLake.  Today, the HPE GreenLake cloud platform has more than 1200 enterprise customers across 50 countries in all industry sectors and sizes including Fortune 500 companies, government and public sector organizations, and small and midmarket enterprises.  For more information on HPE GreenLake, please visit:

About Hewlett Packard Enterprise

Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions delivered as a service – spanning Compute, Storage, Software, Intelligent Edge, High Performance Computing and Mission Critical Solutions – with a consistent experience across all clouds and edges, designed to help customers develop new business models, engage in new ways, and increase operational performance. For more information, visit:


Editorial Contact:

Patrycja Niewolik


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