HP to Help Drive Aimia's Globalization and Business Expansion Through New IT Services

HP Chosen as Aimia's Global IT Transformation Partner Delivering Private Cloud and Applications Services

PALO ALTO, CA--(Marketwired - May 14, 2015) - HP (NYSE: HPQ) today announced that it has been selected by leading data driven marketing and loyalty analytics company Aimia to help achieve its goal of delivering more agile, secure and scalable environments for both internal and client facing IT operations.

Under the ten-year contract, HP will support Aimia's business by consolidating and virtualizing its IT infrastructure on the HP Helion Managed Virtual Private Cloud environment and introducing an optimized applications development and support management model. As a result of consolidating and standardizing the technical landscape and providing a globally consistent delivery platform, HP will enable Aimia to continue to expand its data-driven marketing and loyalty analytics services worldwide.

"The combination of Aimia's industry leading products, platforms and insights and HP's global infrastructure technologies and application expertise will assist Aimia in enabling our business strategy and provide enhanced services to our customers," said Harry Pickett, Global CIO of Aimia. "Today's announcement is about positioning Aimia to win today, and in the future, by focusing on what we do best. In selecting HP, a world-class supplier, we are ensuring that we will have a robust, secure and flexible infrastructure that will enable us to succeed at scale."

As well as transforming Aimia's multiple IT platforms, HP will migrate the overall environment to an Infrastructure-as-a-Service model.

"In addition to application management services today, we are also looking to bring the best of HP's data management services to augment Aimia's own market leading capabilities," said Eric Harmon, senior vice president, Global Practices and Transformation, HP Enterprise Services. "Transforming the provisioning of data centre services globally will provide Aimia with a solid foundation to support its growth strategy Aimia's customer loyalty expertise is combining with HP's Enterprise Services and HP Helion portfolio to deliver a stronger product and services capabilities for customers."

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.

About Aimia
Aimia Inc. (TSX: AIM) is a data-driven marketing and loyalty analytics company providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

Aimia does this through its own coalition loyalty programs such as Aeroplan in Canada and Nectar in the UK, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and SmartButton, and through its analytics and insights business, including Intelligent Shopper Solutions. In other markets, Aimia owns stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. Aimia's clients are diverse, and Aimia has industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of Aimia's partnerships and investments, and more information about Aimia, visit www.aimia.com

For a full list of our partnerships and investments, and more information about Aimia, visit www.aimia.com.

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