London's Deluxe Digital Selects HP to Transform Film Distribution Process to Cinemas
Digital File Exchange Process Combined With Cloud Technology Reduces Film Distribution Cost and Complexity
LONDON--(Marketwired - May 24, 2013) - HP (NYSE: HPQ) -- HP Enterprise Services UK Ltd. today announced that Deluxe Digital Cinema EMEA (Europe, the Middle East and Africa), a technology and services provider to the film industry for digital cinema services and distribution throughout EMEA, is working with HP to enable improvement in the speed, security and quality of its feature film and trailer distribution.
Under the terms of the seven-year agreement, Deluxe Digital will use HP Business Exchange Services (BES) content distribution systems combined with HP Enterprise Cloud Services to improve distribution of the latest feature films from an initial 3,000 cinemas across Europe in the next 18 months, with potential growth to 8,600 cinemas within five years.
Deluxe currently delivers feature film and trailer content on either hard drive or satellite on behalf of the major Hollywood studios. Hard-drive distribution requires physical delivery and return, which creates a complex disk inventory management process. Deluxe is working with HP to create a more reliable, secure and scalable managed delivery process using a cloud environment.
The network is designed to handle petabytes of data each month in order to fulfill the current distribution needs of films. It also has been architected to seamlessly absorb the expected growth in film size based on increased frame rates, resolution, dynamic range and other emerging technologies.
The new delivery and storage method will enable studios to distribute films on demand from a secure cloud environment via fast and economical broadband networks managed by HP BES. HP also will provide a business process service delivered on a cloud-based architecture and implement the new delivery method using HP Enterprise Cloud Services - Virtual Private Cloud.
"As a global leader in digital cinema services, Deluxe is always working to identify the next-generation solutions that can deliver improved security, efficiency and faster time to market," said Peter Wright, managing director, Deluxe Digital Cinema EMEA. "Leveraging HP's business process with cloud services to transform our current methods will provide true quality, bandwidth and expertise. This will give cinema exhibition of all sizes across Europe, and potentially worldwide, more efficient and effective delivery of films to cinema sites. Our goal is always to increase service levels to our clients, the film distributors, ensuring they get on screen on time."
Deluxe and HP BES will manage the network and monitor the large quantity of Digital Cinema Packages distributed for each movie release. As the trading partner file exchange service provider, HP, working with Deluxe, will use the system to schedule each delivery and ensure all files are delivered and arrive in a safe and secure manner. Deluxe will install direct connectivity into cinemas, allowing sites to securely access and download films from the source via in-theater HP ProLiant servers. Feature and trailer content will then be loaded directly into the theater management system that manages the projection onto each theater screen.
Taking advantage of cloud technology creates better visibility into content location and status for Deluxe customers. Using managed cloud services rather than physical assets will provide many benefits for distribution and cinema management, including faster delivery and, over time, lower costs. This approach will significantly reduce physical hard-drive distribution and inventory, which will enable a reduction in carbon footprint.
"Technology plays a major role in all aspects of the movie value chain -- from concept to production to distribution -- to create experiences for viewers that are more real and entertaining while more efficient to create and distribute," said Howard Hughes, senior vice president and general manager, Enterprise Services-Europe, Middle East and Africa, HP. "By bringing together our enterprise cloud services and file exchange capabilities, HP will deliver world-class solutions that help studios and cinemas become more efficient and effective behind the scenes so they can focus on delighting movie goers around the world."
This agreement contributes to HP's heritage of designing technology and solutions for the film industry. HP has deep roots in the film industry going back to the company's first product: an audio oscillator, an electronic test instrument used by sound engineers, which was later sold to Disney, and played a key role in supplying sound effects for the animated film Fantasia.
HP's premier Americas client event, HP Discover, takes place June 11-13 in Las Vegas.
Deluxe Media is the leading global provider of creative, marketing, localization, and technical supply chain services for commercials, television shows and movies. Deluxe Media employs more than 2,600 full-time employees and 4,300 metadata and language translators. Operating out of 27 worldwide locations, Deluxe Media provides services to the world's leading brands, advertising agencies, television and movie studios, broadcasters, and digital distribution portals. Deluxe Media is a division of Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; Blu-ray and DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D to 3D conversions. Deluxe has facilities in North America, Europe, India, Australia, and Hong Kong. For more information, please visit www.bydeluxe.com
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Related Media Contacts
- For all Worldwide Media Inquiries, please contact: firstname.lastname@example.org