HP Helps Diversified Agency Services Transition to Cloud Data Center
PALO ALTO, CA--(Marketwire - Sep 6, 2012) - HP (NYSE: HPQ) today announced that it is helping Diversified Agency Services (DAS), a marketing services organization, improve operational efficiencies and business continuity by consolidating business-critical data from its more than 100 independent marketing communications agencies in 71 countries to three cloud data centers in Atlanta, Phoenix and London.
Prior to the consolidation effort, the DAS environment consisted of decentralized networks with data residing in rigid silos. Using HP solutions, DAS is centralizing its infrastructure to offer a greater level of service, performance and security to its agencies and their clients.
Through HP Converged Infrastructure solutions, including servers, storage, networking, software and services, DAS efficiently delivers applications and data via the cloud to multiple locations in real time. In addition, HP networking solutions will enable DAS to consolidate and migrate hundreds of business-critical virtual machine (VM) workloads to speed client services.
"To ensure our employees could provide the best service possible, DAS needed to create a centralized and consolidated data center to manage our disparate agency networks," said Jason Cohen, global chief information officer, Diversified Agency Services. "With HP technologies and customer support, DAS agencies will increase operational effectiveness and improve business continuity to enable our employees to focus on delivering a superior client experience across multiple locations."
Centralizing and consolidating siloed IT networks
To improve network operations and increase scalability, DAS installed HP 12518 Switches at the networking core, along with the HP 5900 Switch Series for 10-GbE top-of-rack servers. The result is a more seamless user experience for DAS' global agencies. By providing wire-speed performance to all ports, the networking solutions will improve data-center efficiency, allowing services to be delivered more quickly and enabling greater business agility.
In addition, DAS deployed the HP 5830 Switch Series for rapid deployment of new cloud applications and services while ensuring zero downtime across its business groups. All switches feature built-in HP Intelligent Resilient Framework (IRF), an innovation that allows multiple switches to be virtualized and operate as a single switch.
For the new Atlanta data center, HP Technology Services delivered a rapid, seamless deployment, enabling DAS to achieve a fully operational network in a timely manner.
DAS manages the Atlanta data center from one location with HP Intelligent Management Center (IMC). This provides a "single pane of glass" management platform for physical and virtual multivendor devices across the data center, so the company can monitor its network to ensure that it is running smoothly at all times.
For a secure 24/7 network perimeter, DAS deployed HP TippingPoint Next-Generation Intrusion Prevention System (NGIPS), which automatically and consistently protects virtual and physical environments across the network.
Improving data-center uptime and agility for data growth across multiple locations
To improve data-center uptime, DAS deployed HP ProLiant G7 DL360, DL380 and DL580 servers, which also enable DAS to manage data-intensive workloads. This frees up system bottlenecks and increases compute performance across the data center.
HP StoreOnce Backup Systems improve data protection during the process of migrating and consolidating data from any remote location to eliminate inefficiencies and reduce costs associated with DAS' future data growth. To further increase data efficiency, DAS deployed the HP 3PAR F400 Storage and HP ESL G3 Tape Library, both of which scale to support increased storage-capacity demands that can result from unpredictable data growth.
DAS is using HP Proactive 24 Services to support and maintain its HP Converged Infrastructure, to help ensure that it runs 24/7. Additionally, HP Mission Critical Services keep DAS' critical information available and its business up and running.
A web series documenting every stage of the DAS 18-month networking journey is available at www.adasjourney.com. Videos one through four are currently available, with episode five premiering on Sept. 10. Additional episodes will be launched in fall 2012.
HP's premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Related Media Contacts
- For all Worldwide Media Inquiries, please contact: firstname.lastname@example.org