Hyperconvergence: The Future of Data CentersSeptember 12, 2016
HPE Announces Expansion of Hyper Converged 380 Partner Offerings
By Paul Miller
Organizations of all sizes are looking to run more agile, efficient and scalable IT infrastructures, and hyperconvergence—which leverages a software-based architecture that closely integrates computing, virtualization, storage and networking resources.—provides an excellent solution.
HPE is investing heavily in hyperconvergence because it provides a much simpler form of IT infrastructure that many see as the future for data centers. In fact, many companies are asking for hyperconvergence now (it’s the fastest growing segment in the data center), which is why we’re packaging this appliance with additional partner branded services, making it more appealing for the channel community to help deliver these solutions to customers.
To that end, HPE is announcing an expansion of its Hyper Converged 380 offerings for channel partners. These rapid bundles consist of hardware, support and startup services that are all tied together, providing customers with the ability to order customized virtualization, cloud and VDI workloads all in five clicks or less.
HPE’s thousands of channel partners around the world gain because they get an easier and more profitable way to deploy these hyperconvergence solutions.
As part of the announcement, made at the 2016 Global Partner Conference in Boston, HPE is introducing expanded resources specifically designed to help channel partners accelerate their growth. The Partner Ready program is expanding to deliver additional resources to partners, including the integration of competencies designed to help partners capture additional market share, a new Partner Ready Networking Program, a revamped Partner Ready Service Provider Program, and an updated suite of ready-made partner marketing resources.
A WIN-WIN-WIN FOR PARTNERS, CUSTOMERS, AND HPE
Partners will be able to use their own brands on the HPE products or have them co-branded. Either way, the solutions are 100% backed by HPE. Through these latest announcements, HPE is enabling its partners to become the public face to the customer, the primary contacts that have expertise in the HPE technology and also understand the specific needs of the companies they serve.
HPE entered the hyperconveregence market about a year ago because it viewed this as the key to increased efficiency and high performance in the data center.
The way we see it, everyone gains from these latest moves from HPE. HPE’s thousands of channel partners around the world gain because they get an easier and more profitable way to deploy these hyperconvergence solutions. We’re expanding their ability to deliver these appliances to their customers and at the same time become trusted advisors to their clients.
The customers gain because they can more quickly and effectively implement these solutions and reap the benefits such as reduced costs and faster time to market. They can count on the channel partner to help not only with the initial deployment but with ongoing support as well. They get a “higher touch” experience because the partner is working closely with them to ensure a smooth transition to the new IT environment.
And HPE gains because the most qualified partners in the world are bringing these solutions quickly to the market, and helping to increase customer satisfaction by enabling companies of all sizes to transform their IT infrastructures in the most efficient ways possible.
HPE released its hyperconverged offering in the market over a year ago because it viewed this as the key to increased efficiency and improve performance in the data center. The bigger part of the opportunity is still up for grabs, many analysts continue to report that 51% of the market is still undecided on which vendor to select, but the majority will select a tier one vendor to invest in. It’s time to engage the vast channel community. A community that knows how to address the individual needs of customers and one that can benefit in big ways from these technology advances.
To learn more about all the announcements from HPE’s GPC conference, click here.