Cloud28 Community Launches Unified Cloud Catalogue for APJ

August 21, 2017 • News Advisory


  • HPE is bringing together public and private organizations across the Asia Pacific and Japan (APJ) regions to remove barriers to cloud adoption imposed by market fragmentation.
  • With many technology options at businesses' disposal, Cloud28+ is positioning itself to be a one-stop shop for cloud services.
  • The creation of a cloud catalog, consisting of 40 partners across APJ, will enable businesses to identify the right mix of hybrid IT, while complying with local regulations.

40 partners across APJ join one-stop-shop for cloud services


SINGAPORE - August 21, 2017 - Hewlett Packard Enterprise (HPE) today announced the launch of its Cloud28+ initiative in Asia Pacific and Japan (APJ). Cloud28+ brings together a community of regional and global commercial and public sector organizations with the common goal to remove barriers to cloud adoption imposed by the fragmentation of the APJ market.

The creation of a one-stop-shop for cloud services will help customers better address their right mix of hybrid IT requirements by choosing to work with the partners and cloud environments of their choice. Enterprises can easily identify and implement the cloud services they need, while complying with local regulations. The site is currently available in English, Korean and Japanese.


Beyond searching for cloud and professional searches along a whole host of criteria, customers also gain access to a knowledge-based portal, where they can share and learn more about cloud-related topics. Customers can also partner with Service Providers in the community to resell their own digital offerings and form new go-to-market avenues.

Since worldwide expansion of Cloud28+ earlier this year, 40 HPE partners across APJ quickly became members of the community. Cloud28+ provides partners with innovative ways to grow their visibility and revenue opportunities, while facilitating new business alliances and lowering their marketing costs.


"Cloud is a critical component to ensuring a stronger digital economy in Asia Pacific and Japan", says Pradeep Khemani, Director, Service Providers, Asia Pacific and Japan, Hewlett Packard Enterprise. Hosted and secured in Asia Pacific and Japan, Cloud28+ gives local and regional organizations the opportunity to find the best mix of services by trusted HPE partners, while allowing partners to demonstrate their unique value add.


Cloud28+ is a fast-growing, open community of service providers, solution providers, ISVs, systems integrators, distributors, and public entities, all committed to boosting enterprise cloud service availability for customers across Asia Pacific and Japan. Access to a single, federated catalogue of cloud services ensures that it is as simple as possible for users to find the services they need, freeing organizations from the limitations of a fragmented marketplace and fostering agile services, job opportunities, creativity and competitiveness across the region.


As part of its dedication to increasing enterprise cloud adoption, HPE and Microsoft have also formed a go-to-market alliance with Microsoft through Cloud28+. As a member, Microsoft will combine forces with HPE to provide partners with new business opportunities and tools, while accelerating customer business outcomes powered by a rich hybrid IT ecosystem.


Through Cloud28+, HPE and Microsoft will create a joint Azure Stack ISV onboarding program focused on connecting software vendors to HPE and Microsoft solution and service providers, helping them to grow their market visibility and develop new revenue streams. In turn, HPE and Microsoft solution and service providers will benefit from dedicated lead generation campaigns and sales enablement activities to bolster their Azure Stack sales. Customers will gain access to an even more comprehensive community and cloud service catalogue, allowing them find their own right mix of partners and hybrid IT solutions to match their specific workload, industry and data sovereignty requirements.


"HPE and Microsoft are taking a step together to enable the channel in a new way and its ability to compete effectively in a digital, platform-driven world", said Crawford Del Prete, Executive Vice President, Worldwide Products and Chief Research Officer, IDC. "This is an important partnership for HPE and Microsoft. Combining the power of the HPE channel community through Cloud28+, with all the possibilities of Microsoft Azure Stack, makes for a strong partner value proposition and a compelling environment for customers to more easily engage."


Today, Cloud28+ counts more than 570 partners, contributing to a catalogue of close to 20,000 build and consume services. Focused on providing high levels of data sovereignty and customization, Cloud28+ partners offer services out of more than 350 data centers in every region around the world.




Cloud28+ is open to all customers to join free of charge. There is no cost to search the catalogue or connect with partners. Likewise, customers can submit their request for proposals directly through the Cloud28+ portal for a customer response from the community. Microsoft ISV and HPE Partner Ready partners will now have immediate member access to Cloud28+, as part of their respective Microsoft and HPE partner programs. There is no cost for partners to join Cloud28+, nor are there any brokerage fees through the platform.


To learn more about Cloud28+ and join the partner network, visit


About Hewlett Packard Enterprise


Hewlett Packard Enterprise is an industry leading technology company that enables customers to go further, faster. With the industrys most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.


HPE Forms a Go-To-Market Alliance With Microsoft Through Cloud28

News Advisory

Hewlett Packard Enterprise Introduces Program to Accelerate Singapore Tech Startups

News Advisory

New HPE Presales Program to Sharpen Partners' Competitive Edge

News Advisory