Unlocking new technologies, tools, and financing solutions that HPE partners can take to the bank
HPE’s 2026 partner vision focuses on driving success through innovation, unparalleled expertise, and enhanced margin opportunities across Networking, Cloud, and AI
- Partners gain innovation advantage with new self-driving networks, virtualization alternative, cloud and AI solutions, and flexible consumption models
- Enablement, competencies, certifications, and advanced tools give partners the expertise to win new opportunities and become trusted advisors
- Partners can enhance margin through HPE Partner Ready Vantage and incentives across the HPE portfolio, combined with a blend of HPE Services and partner values added services
2025 was a year of tremendous achievement for HPE and our partners. From the acquisition of Juniper Networks to the unveiling of the unified HPE Partner Ready Vantage program , we have transformed HPE and the partner experience. In 2026, together we will continue to execute and deliver unprecedented value to customers.
HPE’s vision for the coming year is to drive partner success through innovation, unparalleled expertise, and the right margin profile across Networking, Cloud, and AI.
HPE’s vision for the coming year is to drive partner success through innovation, unparalleled expertise, and the right margin profile across Networking, Cloud, and AI. Partners will benefit from the company’s focus on three critical priorities:
- Delivering innovation that increases partner relevance and keeps partners ahead in a competitive market.
- Empowering partners with expertise by providing the tools, training, and knowledge needed to effectively sell those innovative solutions and become trusted advisors.
- Powering sustainable growth through enhanced margin opportunities.
This comprehensive strategy will enhance value for partners and their customers, leading to new technology adoptions, stronger renewals, and long-term relationships. For a deeper understanding of how it will work, let’s take a closer look.
Powering market relevance through innovation
By making innovation its cornerstone, HPE helps partners win with technologies that drive customer refresh cycles, power growth in existing markets, and enable share capture in new markets. With the latest HPE innovations, partners can:
- Deliver a generational shift in networking with innovations across AI for Networks (AIOps) and Networks for AI (infrastructure supporting AI). Advanced self-driving networks capabilities, cross-pollination throughout the HPE Aruba Networking and HPE Juniper Networking portfolios, and new AI-focused switches and routers unlock new markets and opportunities for partners.
- Capitalize on the $11B1 virtualization market reset with a flexible hybrid cloud operating platform with the new GreenLake and HPE Morpheus Software product updates—anchored by the transformative partner-only solution, HPE Morpheus VM Essentials Software2.
- Speed AI adoption with high-value, secure, and flexible AI-ready solutions for the US’ $267B3 channel opportunity. Partners can improve their customers’ AI-readiness, while expanding their own practices with secure AI infrastructure and services, by using HPE’s latest intelligent compute, storage, networking, security, and resiliency solutions.
Enabling trusted advisors through expertise
Success in today’s competitive landscape requires more than just cutting-edge technology. HPE partners gain a competitive edge through focused enablement, competencies, certifications, and advanced tools that equip them to serve as trusted advisors to their customers and win.
HPE continuously refreshes training, certifications, and tools so partners can capitalize on industry megatrends, including an expanded AI-enablement program. These ongoing investments ensure partners stay current, provide high-value solutions, and capture additional revenue.
Here’s a look at recent enhancements and examples that demonstrate how HPE empowers partners to deliver greater value to customers:
- New ways to assist customers with cloud deployments, including HPE CloudPhysics and HPE Compute Ops Management. Operationally, intelligence enhancements to sales tools, like the Business Advisory Tool and Storage Lite, make it easier and faster for partners to generate GreenLake Flex Solutions proposals without manual data entry.
- Boost partner visibility with the enhanced Powered by GreenLake marketing program, now including HPE Partner Ready Vantage partners who have achieved Service Track Centers. The badge highlights service expertise to drive higher margins, deeper engagement, and stronger customer loyalty.
- Simplified hybrid cloud planning and purchasing demonstrates how HPE is empowering partners to deliver more customer value through simplified cloud planning and purchasing.
The new unified HPE Partner Ready Vantage program creates a consistent partner experience with a single compensation model and streamlined framework.
Driving sustainable growth through enhanced margin opportunities
The new unified HPE Partner Ready Vantage program creates a consistent partner experience with a single compensation model and streamlined framework, empowering partners to deliver tailored solutions that drive differentiated value and boost profitability. By aligning incentives, it also unlocks greater margin potential — through both HPE and partner-branded services — creating new opportunities for margin growth.
To further increase partner margins and provide customers with smarter economics, HPE Financial Services Channel Rewards are being embedded directly into HPE Partner Ready Vantage. These incentives are designed to maximize earning potential. Highlights include:
- GreenLake incentives: Partners can earn a flat 10% rebate, plus an additional 10% new logo incentive, for an impressive 20% total on GreenLake Flex Solutions. Additionally, they can qualify for co-investment development funds to accelerate deals and build repeatable practices.
- Specialized competency rebates: Higher rebates for qualifying across 10 competencies, including HPE Solutions for Cloud IT Ops (HPE Morpheus Software), HPE Data Protection and Disaster Recovery (HPE Zerto Software), HPE Networking Central, and HPE Networking Private 5G.
- Multi-OEM networking takeout: Revenue share service that creates new partner services and trade-in opportunities, while easing customer upgrades.
New HPE Financial Services offers for customers, introduced at HPE Discover Barcelona, help partners win more deals across networking, cloud, and AI. Highlights include:
- 0% financing on networking AIOps and CloudOps software, which helps partners remove cost barriers and accelerate adoption of AI-native networking, as well as AIOps, observability, virtualization, and disaster recovery software.
- Special networking financing program delivers 10% cash-equivalent savings to boost partner competitiveness and deal velocity.
- Partners can help remove barriers to purchase with special financing for HPE Alletra Storage – including HPE Alletra Storage MP X10000. Customers can experience up to 10% savings over the course of the financing term and take advantage of no payments for the first two months, the typical migration period.
Successfully navigating today’s opportunities
Regardless of a partner’s specific business objectives, or their customers’ use cases, HPE is committed to delivering the innovations, expertise enhancements, and unique margin offerings that keep partners relevant. In short, when partners succeed, everyone succeeds.
If you’re ready to grow your practice, your customer relationships, and your market presence, we invite you to learn more about HPE’s latest innovations and the support the unified HPE Partner Ready Vantage program provides. For more on how HPE’s financial incentives can propel you forward, contact your Partner Business Manager.
1From GenAI to agents: the US$267 billion AI opportunity for partners – Canalys, 25 September 2025
2The standalone HPE Morpheus VM Essentials Software is available as a partner-only solution.
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