Accelerating the transformation of your business



  • Launching new blog series titled Bringing the Cloud to You with the goal of sharing insights on how companies are accelerating the modernization and transformation of their businesses
  • The edge-centric, cloud-enabled world will require the right technology, expertise, and financial flexibility to help organizations accelerate their transformations
  • Walk away with a clear understanding of HPE’s progress to become an as-a-Service company

HPE GreenLake cloud services SVP and GM, Keith White talks about his experience, what he’s hearing from customers, and how as-a-Service is shaping the market during these unusual times

We are in the middle of our first HPE Discover Virtual Experience, which launched June 23, including hundreds of sessions and demos, featuring our company’s top experts, as well as guest speakers spanning industries from sports to business. The feedback we’ve received from customers and partners has been overwhelmingly positive. It’s been a great way to engage, listen and learn from our customers and partners.

There was a palpable level of excitement from inside the company to make HPE Discover Virtual Experience a truly immersive event. For those that did not have the chance to see the Spotlight about HPE GreenLake cloud services, we believe you will walk away with a clear understanding of our progress to become an as-a-service company and our capabilities to deliver the cloud experience everywhere.

Today we are launching a new blog series titled Bringing the Cloud to You with the goal of sharing insights on how companies are accelerating the modernization and transformation of their businesses. The series will include special guests – from industry pundits, to customers, to partners who are truly immersed in revolutionizing how we work and live.

Current Environment

To say that we are living in unprecedented times would be an understatement. There is a global movement happening right now that is creating a raw, unfiltered lens on racial injustice. This civil unrest is yet again a signal of deep-seated systemic racism and inequalities for communities of color. We believe we all must play a part in how we shape a world that is equal for all people. We must fight for unconditional inclusion. We must speak up, advocate, and lean into solving humanity with humanity.

We also find ourselves adapting to the realities of COVID-19 and have been hard at work helping our customers and partners navigate major business disruptions while simultaneously modernizing their digital infrastructures and not to mention, giving undivided attention to employees and customers. The future everyone talked about before the pandemic is now here, ahead of schedule. 

The Need to Accelerate Change

Three years ago, Antonio Neri, President and CEO at Hewlett Packard Enterprise, predicted the enterprise of the future would be edge-centric, cloud-enabled, and data-driven. Today, that is no longer a prediction, it’s now! And we know this edge-centric, cloud-enabled world will require the right technology, expertise, and financial flexibility to help organizations accelerate their transformations.

To make that next wave of digital transformation a reality, our first priority is to address the workloads that must be close to the data – whether at the edge or in data centers. Almost 10 years after public cloud emerged, according to IDC, despite its growth, “70 percent of applications remain outside of the public cloud.”1 They still lack agility due to data gravity, latency, and app entanglement. As a result, you have two divergent operating models – one in the cloud and one on-premises – while paying higher costs to maintain them both.

In the next wave of digital transformation, our customers find themselves needing to have the cloud everywhere. That means bringing an acceleration to this vision, which is exciting and challenging all at once!

Accelerating the Edge-Centric, Cloud-Enabled World

We knew we had an opportunity to help our customers accelerate the modernization of their environment – bringing the cloud to them.

At Discover Virtual Experience we announced  next generation cloud services through HPE GreenLake, which provides cloud services to customers in the environment of their choice – from edge to cloud – delivering an agile, lower-cost and consistent cloud experience everywhere for our customers. Unlike public cloud vendors, HPE GreenLake is a flexible as-a-service model that allows customers to prioritize investments that are aligned to business needs. Now more than ever, HPE GreenLake is the cloud that comes to you -- highly decentralized and distributed cloud model.

The future

Our current environment is giving us a chance to reflect on what’s important, what must change, and how to act on priorities. From the civil unrest, to the challenges we face in a global pandemic, we must listen and care for those around us. That also means how we engage with and respond to customers, employees, and partners. There is no time to rest. We must all participate in the speed at which organizations can mobilize. Hopefully, along this journey, we will all adapt and emerge transformed.

What’s coming up this week!

Discover Virtual Experience continues for HPE GreenLake today, July 15th with more sessions featuring topics that matter to you. We’ll kick off the day with Spotlight session, The Future of Cloud Services Everywhere: It’s Here Today (Session ID: LB632). I’ll be joined by Daniel Newman, founding partner and principal analyst, from Futurum, along with colleagues from HPE, industry experts and customers who will share the power of cloud services everywhere.

Stay tuned for next month’s Bringing the Cloud to You where I’ll sit down with Tanja Vainio, Managing Director of ABB’s Robotics and Automation business for their Automotive Tier 1 line. She and I will discuss how HPE and ABB are working together to define the Factory of the Future and help drive the success of our customers.


1 IDC Cloud Pulse 1Q20 Survey Findings, May 2020


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