HPE Hero Partner | Atea

Q&A with Chris Ashby, Director for Strategic Partners at Atea, Norway

How does working with HPE compare to working with other technology vendors?

HPE and Atea have been consistently working in tandem to solve customer’s needs. The cornerstone of our business concept is our independent position in comparison to manufacturers and other suppliers. Since the beginning, we’ve only recommended specific solutions that deliver strong benefits for individual customers and have taken complete responsibility for ensuring that all aspects of customers’ IT infrastructure function seamlessly. HPE is a highly important partner of Atea and has provided us with resources like partner programs, tools and trainings that makes it easy for us to sell HPE solutions to our customers.

How does partnering with HPE help drive innovative solutions to take to market?

HPE is known in the industry as a company driven by innovation. As a result of our partnership with them, we’ve been exposed to innovative solutions that have allowed us to drive to the market faster. Through this strategic relationship, Atea is the first Norway –based partner to deliver HPE 3PAR and HPE Synergy. Equipped with HPE’s first-class IT infrastructure, our customers can simplify and automate their IT environments, so our customers can instead focus on their own business values.  By working harmoniously throughout all levels of business, we are set to win key customers and grow even further. Together, we are focusing on competency, ease-of-business, and are constantly committing to training Atea resources in selling and delivering HPE solutions to our customers.

How do the partner programs, trainings and executive support help you succeed?

As a partner, we leverage HPE expertise to facilitate trainings and provide support in order to further develop the competency needed to successfully sell and deliver their solutions. The HPE partner program helps us to navigate through issues relating to funding for dedicated resources and customer activities, and also delivers what’s needed to develop and invest in competency and innovative value-added solutions.

How do you go above and beyond for your customers?

Atea specializes in IT infrastructure and delivers products and services that simplify the handling, operation and development of our customers’ IT environments. We think it is essential to be deeply integrated with our customers and as a proof point, we have 24 local offices across Norway, employing around 1740 people. We have 900 of our staff members serving as consultants, who are helping customers throughout the country to effectively unveil the full potential of IT. In addition, Atea’s comprehensive range of IT infrastructure-related products and services allow us to help customers throughout the entire process: from design, development and product supply through to function and maintenance. To add more value, we also relieve the pressures associated with time-consuming and resource-intensive tasks related to product management and infrastructure, so our customers can focus on creating value in their businesses.