A customer-centric and consumption-driven future: Why pay-per-use models are the future of IT solutions

APRIL 29, 2019 • BLOG POST • PRADEEP KUMAR, SENIOR VICE PRESIDENT & GENERAL MANAGER, HPE POINTNEXT

IN THIS ARTICLE

  • HPE GreenLake was the first consumption-based offering to market almost a decade ago and now boasts $2.4B under contract
  • HPE GreenLake differs significantly from other IT-as-a-service-based models, offering more flexibility and less up-front heavy investments
  • HPE GreenLake supports 13 different workloads and technologies, including Big Data, Intelligent Storage, HPC, compute, database platform, SAP-HANA, containers, virtualization, private cloud, backup, networking, VDI, and edge compute

Customers looking to decrease waste and up-front investments, and to free their IT team to do more business-focused work, can rely on HPE GreenLake

It’s no secret that in this day and age, customers want more. They want more choice, more agility, more security, and more simplicity, but they also want less. Customers want less waste, less up-front investments, and to free their IT team to do more business-focused work. It only seemed a natural conclusion then to help our customers move from the previous models by bringing our own, pay-per-use model to the changing landscape of IT, now called HPE GreenLake, which was the first consumption-based, choice-centric offering to market almost a decade ago.

While other models like leasing and outright purchase, which dominated the market for years, may offer advantages for some businesses, they aren’t the best option for every business, especially when flexibility is needed. Why should customers have to accept low utilization, stalled innovation and slow time to market? The answer is simple – they shouldn’t. Our pay-per-use model combines the performance and security of on-premises infrastructure with the agility and economics of public cloud. Customers only pay for what’s needed, as it’s needed, significantly reducing costs and simplifying operations.

At HPE, we know that innovation for the sake of innovation is useless. Customers don’t want to be sold services that aren’t benefiting their bottom line – they want solutions that are tailored to driving their business outcomes and without the typical waste. So, we listened to their wants and needs and decided that it was time to invest in growing and differentiating our HPE GreenLake ecosystem with more choices than ever before. HPE GreenLake has defined a new category in IT services and our market lead has been holding steady for years as the first and only true pay-per-use IT and hybrid cloud infrastructure for almost a decade.

And customer acceptance has been gratifying - HPE GreenLake now has $2.4B under contract. With almost a decade of experience and input from our customers, we have built the choices, the tools, the ecosystem, and the expertise to deliver IT-as-a-service at scale globally. And we’re growing fast – with a yearly growth of 45% we are adding customers daily. There are over 600 global enterprise customers who are very loyal with near 100% retention rate and high satisfaction. Over 100 HPE channel partners are moving their customers to HPE GreenLake, growing our revenue through the channel by about 300% annually.

HPE GreenLake differs significantly from other IT-as-a-service-based models, offering more choice and less up-front heavy investments. Gone are the days where customers had to account for a certain amount of waste in their budgets from over provisioning or guess at their future needs. Our metering is intuitive to the customer and doesn’t penalize them for needing flexibility – we share the risk. In fact, customers saved on average 30 percent specifically because of our pay-per-use, consumption-based model. But we’re not just protecting customers’ bottom lines – we’re also bolstering their productivity and deployment agility. HPE GreenLake customers saw a 40 percent increase in IT productivity through the lessening of support loads and a 65 percent reduction in time-to-market for deploying global IT projects.

And we’re not stopping there. To date, HPE GreenLake supports 13 different workloads and technologies, including Big Data, Intelligent Storage, HPC, compute, database platform, SAP-HANA, containers, virtualization, private cloud, backup, networking, VDI, and edge compute. We’re also ensuring that customers have the most choice in their IT and hybrid cloud infrastructure by supporting a comprehensive network of ecosystem partners, which includes Accenture, (AWS), Cloudera, CommVault, CyrusOne, Docker, EDB, Equinix, Google, Kubernetes, Microsoft, Nutanix, Rackspace, Red Hat, SAP, Scality, Veeam, VMware and Wipro. But don’t take it from me, check out some of the GreenLake customer success stories.

 

YOOX NET-A-PORTER GROUP

YOOX NET-A-PORTER GROUP (YNAP), the world’s leading online luxury fashion retailer, needs to keep up with new e-commerce orders coming in every 4 seconds — surging to an order every 1.4 seconds during peak shopping periods. YNAP engaged HPE Pointnext to modernize their storage infrastructure, ensuring a world-class online shopping experience with increased agility from HPE GreenLake.

Salling Group

Salling Group thrives in a tough retail environment by partnering with HPE to transform its IT bottleneck into an engine of business agility. Harnessing Big Data delivered via HPE GreenLake and backed by HPE Datacenter Care for competitive success, Denmark’s largest grocer keeps a close eye on customer preferences and its own operational efficiencies.

Bonn University Hospital

Bonn University Hospital (Universitätsklinikum Bonn, UKB) ranks among Germany’s leading and esteemed hospitals. Progress in medical imaging technologies, as well as the introduction of paperless workflows at UKB, accelerate the pace of data growth. UKB was looking for a solution that would provide scalability, high performance, high availability, and cost-effectiveness for the years ahead. HPE GreenLake enables UKB to ramp capacities up or down in pace with changing demand, preventing overprovisioning and providing full cost transparency.

Kuehne + Nagel Group

Global transport and logistics company, Kuehne + Nagel Group, uses the pay-per-use services of HPE GreenLake to help align its storage forecast with its strategy and customer demand, avoiding large IT investments that require a lot of capital.

Consumption-based, choice-centric business models are the future of IT services and products. We’re not just bringing our customers the latest and greatest on the market – we’re defining the market and providing the most choice and agility for their perfect hybrid environment. Customers can rest easy with our team since we’ve done it all before, with less disruption and risk than a traditional model, and the ability to pay as you consume.

Don’t miss out on this year’s Discover in Las Vegas where we’ll announce a few exciting updates and we’ll also have a few inspiring topical sessions!

 

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