The Big Data Behind Netflixs House of Cards
January 15, 201 • By PAPER Magazine • Blog Post
IN THIS ARTICLE
- Netflix captures important viewer data through a variety of analytics streams to determine which types of content to create
How Netflix uses viewing patterns to craft successful original programming just for you
As one of the most engaging online destinations in the world, Netflix has access to an enormous amount of user data. When the company made the switch from DVD rental service to online streaming platform, its ability to track user insights grew exponentially.
So, what do they do with all that data? They use it to bring us better, bingeworthy programming. Enter: “House of Cards.”
In this infographic, you'll see how Netflix took user data from insight to investment and ended up with a critically acclaimed hit.