One Kings Lane: Democratizing Designer Retail
July 13, 2015 • Blog Post • By HPE Matter Contributor
How the online furniture retailer shook up the way you decorate your home
One Kings Lane didn't set out to disrupt the home furnishing industry, but its online store of highly curated decor filled a void in a marketplace previously dominated by brick-and-mortar stores and interior designers. Now with 400 employees and more than 11 million members, One Kings Lane has brought the market in a whole new direction for consumers. By bringing this established industry online, consumers have access to a wider range of products, vendors have a way to move excess inventory, and One Kings Lane can respond to customer needs quickly by tracking their catalogue in real time.
One Kings Lane is part of a new class of entrepreneurs in today's Idea Economy who have both the vision and technological agility to bring their revolutionary ideas to life.
HP Matter partnered with award-winning documentary filmmaker Alison Klayman to develop a short film series that spotlights the innovation behind some of todays most successful, technology-driven businesses. They highlight the vision, entrepreneurial passion and technological infrastructure of these companies and celebrate the spirit of disruption that inspires us all to think beyond the confines of whats possible today.