INFOGRAPHIC: How Businesses Must Adapt to Kid-Targeted Tech
March 31, 2017 • Blog Post • BY QUARTZ CREATIVE
IN THIS ARTICLE
- Click through the interactive infographic below to learn how kids today depend on tech
Explore the many ways businesses must respond to today's quantified children
In recent years, a wide-ranging market for children’s wearable technologies has exploded. Click the hotspots to reveal the unique IT challenges businesses face—from infrastructure to security—posed by this emerging category of consumer technology.
Hotspot 1: Code to career
Toys like Dash and Dot encourage children to create their own code, actively teaching them how to program. As skills like coding become necessary to succeed in the future, businesses must be prepared to meet demand for high-tech and child-friendly STEM educational tools and software.
Hotspot 2: Dental data
Connected toothbrushes, such as Kolibree, can foster good dental habits through rewards and gamification. While these products offer the opportunity to monitor and promote healthy routines, sensor-based products must also deliver connectivity and functionality that is reliable enough to accurately track user behaviors and produce actionable insights.
Hotspot 3: Baby steps
At school, movements and keystrokes can be tracked to monitor a student’s location or academic progress using RFID chips and logging software. Providers of these solutions must stay mindful of privacy concerns and remain transparent over how this data is being used and collected.
Hotspot 4: Lost and found
Location trackers, like the hereO wristwatch and Weenect, give parents a real-time view of their child’s position and enable children to communicate with all their family members. Such devices must ensure reliable network connectivity and GPS coverage while also providing seamless app integration and ironclad security to keep children safe.
Hotspot 5: Not just child’s play
Connected toys, such as Hello Barbie, use Wi-Fi, voice recognition and artificial intelligence to add another layer of depth to playtime. But as recent security breaches in baby monitors and connected toys have illustrated, it is crucial for companies to build hack-proof security protocols into these devices.
Hotspot 6: Parental peace of mind
Wearable infant device Sproutling sends caretakers automatic synched alerts via smartphone about an infant’s health and surroundings. User experience is a key consideration for companies making these products—push notifications to parents’ phones must be engineered to be timely but not anxiety producing.
Hotspot 7: Sweet dreams
Sleep monitor Mimo offers real-time updates on nighttime activity and integrates with Nest devices—like the thermostat and NestCam. It is crucial for product designers to consider other tech integrations and offer robust access to cloud infrastructure to deliver responsive capabilities as advertised.
Hotspot 8: Home sweet home
Connected home solutions, like the Fuhu connected room, aim to integrate sensors in monitors, toys, lights, wearables and other standard kid fare. In order to reach a reasonable slice of the market, the cost of the complex network connections such services require must be considered.