HPE’s New Star Trek Commercial: The Machine Boldly Goes Where No Technology Has Gone Before

Blog Post

Imagining a future powered by The Machine, a Hewlett Packard Enterprise team of designers and researchers dreamt up three pivotal concept technologies for the Star Trek Beyond film based on The Machines cutting-edge architecture.

In support of the partnership, HPE is launching a new ad campaign, Accelerating Beyond, which takes us 250 years into the future and features Star Trek Starfleet Academy recruits in a world powered by The Machine.

The campaign is designed to illustrate the progress that could one day be achieved through the lens of the technology. The HPE-designed concept technologies were integrated seamlessly into Star Trek Beyond.

Check out the new ad below:


HPE is the official enterprise technology partner of Star Trek Beyond, in theaters beginning July 22