From our first pay-as-you-go offering to the introduction of HPE GreenLake, HPE is paving the way on consumption-based services through innovation and partnership to help that meet the exact needs of our customers.

The Start of Pay-As-You-Go

Hewlett Packard (HP) begins the company's pay-as-go journey by introducing Utility Ready Storage, Utility Ready Computing and Infrastructure as a Service (IaaS) programs to align costs to compute utilization.

Jan 1, 2006

Incubation of IaaS

HP extend Infrastructure as a Service on a custom-basis to the EMEA region.

Jan 1, 2010

Renault Chooses Pay-As-You-Go

Renault selects HP’s pay-as-you-go financial model to reduce capital investment and ensure predictable ongoing costs.

Jun 29, 2012

HP Launches Datacenter Care Flexible Capacity

HP launches Datacenter Care Flexible Capacity worldwide, a pay-as-you-go model that removes boundaries between datacenter and cloud resources for easy management of a hybrid IT environment.

Jun 9, 2014

Recognition by Frost & Sullivan

HP Flexible Capacity is recognized by Frost & Sullivan with the Customer Value Leadership award, highlighting the solution's ability to address enterprise needs for a flexible, cost-effective, and holistic data center management service.

Sep 9, 2015

Flexible Capacity Receives Enhancements

New enhancements to Flexible Capacity expand the ability to include Azure services as part of the pay-as-you-go solution.

Sep 27, 2016

HPE Launches 3PAR Flash Now

HPE launches the innovative HPE 3PAR Flash Now initiative, which leverages Flexible Capacity to offer 3PAR starting at $0.03 per usable gigabyte (GB) per month.

Nov 28, 2016

HPE Acquires Cloud Cruiser

The acquisition bolstered consumption-based IT for customers and displayed HPE's commitment to further differentiate and strengthen HPE Flexible Capacity.

Jan 23, 2017

HPE Flexible Capacity is Enhanced

HPE makes enhancements to HPE Flexible Capacity to include containers on demand.

Apr 7, 2017

HPE and Wipro Limited Team Up

HPE teams with Wipro Limited to deliver consumption based IT through a new global go-to-market agreement.

Jun 29, 2017

HPE and Rackspace Team Up

HPE partners with Rackspace to offer the industry’s first pay-as-you-go OpenStack private cloud delivered as a managed service

Nov 13, 2017

Introducing HPE GreenLake

HPE takes consumption-based IT to the next level with the launch of HPE GreenLake, a suite of consumption solutions targeting top customer workloads.

Nov 27, 2017

Partners Profit from GreenLake Consumption Model

Channel Partners will increase margin and revenue streams with the new HPE GreenLake Flex Capacity.

Jun 18, 2018

HPE GreenLake Expands to the Cloud

HPE introduces HPE GreenLake Hybrid Cloud, a consumption experience designed to help customers manage and optimize their on- and off- premises clouds.

Jun 19, 2018