Interviewing represents a method by which researchers can gather firsthand data directly from a stakeholder or a group of stakeholders. This interactive process allows stakeholders to express their views without restraint, enabling researchers to scrutinize these insights and delve deeper into topics of significance. This strategy is particularly effective during the preliminary stages of a project, when information about the subject matter might be scant. Furthermore, interviewing is a valuable tool when it comes to accessing specialized or expert knowledge in a specific domain. It provides the opportunity to understand complex concepts from those who are intimately familiar with them.

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How to use
  • Select characteristics you need from participants to be interviewed 
  • Identify the individuals or groups to be interviewed. 
  • Develop a set of open-ended questions related to your topic of interest. 
  • Conduct the interview, asking your questions and following up for more detail as needed. 
  • Record the interview responses for analysis. 
  • Review notes and extract additional notes if necessary 
  • Gathers deep, qualitative insights. 
  • Allows for exploring complex topics. 
  • Helps to uncover user needs, preferences, and experiences.
  • Ask open-ended questions to encourage detailed responses. 
  • Be attentive and responsive to the interviewee's cues. 
  • Record or take notes during the interview for accurate recall. 
  • Follow up methods: Experience Diagramming, Affinity Clustering. 

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