Concept Poster

A Concept Poster is a captivating visual representation that effectively communicates the essence of an idea in a single-page format. This technique enables participants to distill and highlight the true value of their proposition. Concept posters encourage creators to concentrate on their end product and its desired perception. The level of detail and design sophistication in concept posters can range widely. They can be crafted quickly with a rough, sketch-like appearance, or they can be more graphically intricate and elaborate. The core purpose of a concept poster is to allow participants to underscore the key elements of their idea that should grab attention at first glance. It serves as a powerful tool for encapsulating and conveying the compelling aspects of an idea or a product.

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How to use
  • Identify the concept that needs to be communicated
  • On a large piece of paper, sketch the key elements of the concept using a combination of text, diagrams, and illustrations
  • Enhance the poster by using sticky notes to add further details, explanations, or Benefits of the concept
  • Place the poster in a visible area and invite feedback from others
  • Visually communicates complex ideas
  • Helps gauge reactions and gather feedback
  • Synthesize your ideas 
  • Think about your audience
  • Pitch your idea
  • Promotes shared understanding and collaboration
  • Focus on being persuasive and exciting 
  • Be as visual as possible. The use of graphics and diagrams can make complex ideas more understandable
  • Use different colored sticky notes for different types of information. 
  • Encourage feedback and be open to modifying the concept based on this feedback
  • Follow up methods: Critique, Round Robin, Rough and Ready Prototyping

Recipes that use this method

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