Retail has Called for Change – How Are You Responding?

Retail stores are seeing roughly half of the foot traffic they saw 6 years ago. What does that decline mean? It means it is time to rethink not just the role of the store but operations, merchandising and even your supply chain. Digital integration isn’t an add-on to your current structure, it is redefining your current structure in its entirety. E-commerce, mobile and in-store experiences must work together cohesively to create a holistic, multi-channel customer journey. It isn’t what consumers want, it is what they now demand. Download SapientNitro’s Global Retailing in the Digital Age to get the latest research on how retailers are responding to a new retail landscape and what it tells us about the future of the industry.