Davidson buses may get new ad logos

Mar. 10, 2013 @ 08:02 PM

The bulldog logo soon may not be the only one riding buses in Davidson County.
As officials look to keep down costs, they are considering offering advertising space on the side of the buses.
“We have gotten interest from Davidson County Community College and other possible sponsors to buy a wrap advertisement on buses,” said Steve Swaim, Davidson County’s transportation manager. “These would be decal wraps like you see on NASCAR racers.”
The ads could be tied to routes so that buses spending a lot of time in Lexington would have different sponsors than those serving mostly Thomasville.
State and federal grants pay most of the expenses for the Thomasville fixed route bus service that expanded last week with 20 new stops in the city.
“We expanded because of customer demand,” Swaim said. “Some people were walking blocks to a bus stop. Now the stops will be closer, and riders will not have to wait so long.”
Ridership has steadily increased. In 2012, the route had more than 20,000 riders, Swaim said.
Buses make one loop about every hour. The expansion includes more of the Unity Street and Martin Luther King Jr. Drive area with new stops on Cedar Lodge Road and Fisher Ferry Street. There are more stops at additional businesses and community buildings, including the shopping strip on Cedar Lodge Road.
Transportation officials started a similar circulating bus route in Lexington last year. About 22,000 people rode the Lexington route in 2012.
A connector route started last year between Lexington and Thomasville has about 14,000 riders.

Bus Service

Riders: The service is free.
Service: 6 a.m. to 6 p.m., Monday through Saturday.