Thomasville Medical Center to change its name
Thomasville Medical Center will be renamed later this year as part of a strategic branding plan, its corporate parent announced Tuesday.
Novant Health will unify all of its facilities under its umbrella name, and TMC will become Novant Health Thomasville Medical Center. Along with the brand launch, the system will adopt a new logo, both of which go into effect April 17.
All 13 of Novant’s hospitals will adopt the corporate name along with the location of the facility. Novant also owns Forsyth Medical Center and Medical Park Hospital in Winston-Salem, Kernersville Medical Center and Presbyterian Hospital in Charlotte.
Novant owns more than 100 outpatient facilities and more than 350 physician practice facilities in four states. The new name will apply to these sites. TMC joined Novant in 1997.
“It’s more than a name change. It’s more like a promise to the patients that, when they come into any Novant facility, they’re going to receive the same care at each touch point they have,” said TMC spokeswoman Jane Wilder. “To them, as far as being a patient, I don’t know that they’ll see a difference, because we hope we’re already providing that kind of quality of care that they have come to expect. It will just make it easier for them to be able to identify the different places throughout the community.”
The renamings should make it simpler for patients to recognize Novant Health facilities, whether they are in a hospital or smaller physician practice, Wilder said.
She stressed that office locations won’t change and that the renaming “is going to tie us all together and hopefully transform the health care experience” for patients.
Over the past several years, Novant has initiated a series of steps focused on the safety of patients that invites them to have a voice in their care.
These include efforts to reduce infections and screening all admitted patients for type 2 diabetes. This “search and rescue” program has diagnosed nearly 5,000 people with previously undiagnosed diabetes, according to Novant.
Another step in the strategic plan includes open access for patients. Real-time online appointment scheduling, E-visits, and collaborative patient-clinician care are all part of the unified system strategy.
The strategic branding plan ties to Novant Health’s commitment to reinvent the healthcare experience by making it more convenient, easier to access, and more affordable so patients can focus on getting better and staying healthy, the company said.
“We have made significant progress to transform healthcare, but the next, logical step in our journey is to tie our system together,” said Carl Armato, president and CEO of Novant Health, in a press release about the brand change. “Over the past 15 years, Novant Health has grown into a sizeable regional health system. In 2013, we will formally join our system under one brand to better serve our communities and bring efficiencies to our operations. Together, our employees and physician partners will unify to create an unmatched healthcare experience for our patients.”