Let the fabric frenzy begin. It’s Showtime.
Showtime, the International Textile Market Association’s semiannual fabric trade show, comes to town Sunday at noon and runs through Wednesday at 3 p.m.
The fabric market happens between spring and fall furniture markets in June and December.
With 14 New ITMA members and 19 participating in the International Pavilions, Catherine Morsell and a new iPhone app, executive director of Showtime, said she expects a great event.
“There is a strong positive energy, we expect a fantastic show,” Morsell said. “Our exhibitors are the suppliers to the home furnishings industry. The buyers and attendees are home furnishings, among other industries, manufacturers. They are the exhibitors at Furniture Market.”
Most exhibiting members show in Market Square although some exhibit in their permanent showroom space in other buildings.
Showtime has been in High Point for 21 years and has more than 200 exhibitors and more than 800 retailers. On average, exhibitors schedule 70 to 110 appointments for the week, making this market a cost-effective venue to show and view thousands of fabrics.
“While we are the largest trade show of our kind in the USA and rank in the top percent in the world, Showtime is nothing like Furniture Market as it relates to attendee and exhibitor numbers,” Morsell said. “We have 173 exhibitors and our attendance reached 800 buying companies. Some of which are apparel manufacturers, retail stores like Crate and Barrel, custom motor coaches, bedding manufacturers, window covering companies, etc.”
At Showtime, ITMA member companies host more than 800 buying companies during each event. On average, exhibitors schedule 70 to 110 appointments for the week, making this market a cost-effective venue to show and view thousands of fabrics. The online appointment format makes scheduling convenient, although “walk-ins” encouraged during the show.
According to the High Point Convention & Visitors Bureau, Showtime brings about 3,000 people to the city and has an estimated economic impact of about $1.4 million.