Local shops hope to profit from Small Business Saturday
Small business owner Cindy Watson has noticed the steady beat of greater foot traffic in her gift shop the last two years during Small Business Saturday, and she’s expecting the same reaction this weekend.
Watson owns and operates Shady Ladies, the shop in a converted house that’s part of a rectangular business area sandwiched between S. Main Street and N.C. 62 in Archdale. Her independently owned store participated during 2010 and 2011 in the national Small Business Saturday campaign, which encourages shoppers to spend that day at local enterprises. This year’s event takes place this Saturday.
“It helps educate people on how important it is to support local businesses,” said Watson, who has run Shady Ladies for the past seven years. “When you have a campaign like this that’s national, telling people to think about shopping local, it makes a difference.”
This year marks the third annual recognition of Small Business Saturday. The day of shopping at small, independent businesses initially was promoted in 2010 by American Express, which has a corporate presence in Guilford County. Last year, more 100 million people came out to shop at independently owned small businesses, according to Small Business Saturday organizers.
The website to promote the event – www.shopsmall.com – features an interactive map where someone can put in a city or town and instantly get a list of locally owned businesses in a community.
The High Point Chamber of Commerce has promoted Small Business Saturday to its members, said local chamber President Tom Dayvault.
“Small businesses are the backbone of our economy here in High Point,” Dayvault said.
“North Carolina’s more than 800,000 small businesses play a key role in our state’s economy by creating jobs and advancing our economic recovery. Small business owners are integral members of their communities and local economies, but they’re also our friends and neighbors who spend countless hours striving to succeed,” said U.S. Sen. Kay Hagan. “... I encourage everyone to support their local businesses this Saturday, and every day.”
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