Twinkies in our future?

Nov. 26, 2012 @ 04:04 PM

Could the future of Twinkies involve a town near High Point?
A bakery company with ties to Jamestown may be in the market to buy some of the holdings of Hostess Brands Inc., the maker of Twinkies that is going out of business through bankruptcy.
The Wall Street Journal reports that Georgia-based Flowers Foods Inc., one of Jamestown’s largest employers through its bakery off of Greensboro Road, is interested in buying some of the Hostess brands.
Hostess announced earlier this month that it would cease operation, including the production of its iconic Twinkies, because of a labor dispute. Many of the most popular brands of Hostess are expected to be snapped up by former competitors as part of the sale of assets through bankruptcy.
A corporate spokesman for Flowers Foods couldn’t be reached Monday afternoon by The High Point Enterprise.
In Jamestown, Flowers Foods has approximately 250 employees, according to records from the town of Jamestown. Flowers has operated the bakery production facility at least since the mid-1970s, indicate town records, though the bakery itself dates back to the World War II era under different ownership.
Flowers Foods has been in an acquisition mode recently. This past summer, the company bought Maine-based Lepage Bakeries Inc., which had sales of $166 million from its three bakeries in New England during its most recent fiscal year.
Last month, Flowers Foods announced it had received regulatory approval to secure the licenses to the Sara Lee and Earthgrains brands for sliced breads, buns, and rolls in the state of California, which together account for annual sales of approximately $134 million.
Flowers Foods produces breads, buns, rolls, snack cakes and pastries under more than a dozen national and regional brand names, including Nature’s Own, Cobblestone Mill and Tastykake. The company whose shares are traded on the New York Stock Exchange posted sales of $2.8 billion for its most recent fiscal year.
pjohnson@hpe.com | 888-3528