Wheels up next month
Restaurant co-owner Russ Hildebrand looks forward next month to satisfying the hunger and quenching the thirst of some of the thousands of people visiting the city for a major bicycling race and event.
The High Point Cycling Classic will take place July 25-28, and the event will include a national championship road race downtown July 27.
Hildebrand, operating partner for Liberty Steakhouse & Brewery, said the event will help his business during what can be a summer lull. The summer falls between the spring and fall trade shows of the High Point Market, and the vast majority of High Point University students are gone until a full schedule of classes resumes closer to autumn.
“Any event of that magnitude helps High Point,” Hildenbrand told The High Point Enterprise. “June and July are our slowest months. So it especially will help.”
The High Point Cycling Classic ranks as the fourth-largest convention during this year in the city. The only events drawing greater numbers of visitors are the spring and fall editions of the High Point Market, the summer and winter Showtime home furnishings fabric trade shows and the Greensboro United Soccer Association tournament.
The four-day cycling event is anticipated to have a $2.2 million economic impact, according to an estimate from the High Point Convention & Visitors Bureau.
The High Point Cycling Classic will feature a variety of activities, including outdoor concerts, exhibitions by custom bicycle makers, bicycle movies, an art show and a gallery of collectible vintage racing bicycles. Admission is free for all the events, organizers say.
The USA Cycling Professional Criterium National Championships will take place July 27 on a course downtown, with the starting and ending point at the Mendenhall Transportation Terminal along Commerce Street.
“Downtown High Point will be filled with thousands of fans, food and music throughout the weekend, with a special highlight for kids at the block-wide Kids Zone,” said Dr. Chip Duckett, a cycling enthusiast and organizer of the event.
Next month’s event marks the fourth year for the High Point Cycling Classic. Organized and managed by Piedmont Charity Sports Promotions, a local nonprofit, the event has generated more than $100,000 in funding for area charities and agencies since its inception, organizers say.
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The High Point Cycling Classic will take place July 25-28. The highlight of the event is the USA Cycling Professional Criterium National Championships July 27. A criterium, also called a “crit,” is a high-speed race in which individuals and teams compete on a short course. In downtown High Point, the races will start and finish at the Mendenhall Transportation Terminal between Showplace and the International Home Furnishings Center. For more information on the event, check the website www.hpcyclingclassic.com.