United Way edges toward goal

Jan. 09, 2013 @ 11:02 AM

With just a couple of months left for the United Way of High Point’s 2012 Campaign, the nonprofit is nearing its goal.
President Bobby Smith said the campaign has met 89 percent of its ambitious $4.7 million goal, and it’s not slowing down.
“We’re still getting things from out of town and things from companies that have done campaigns and the money has to go through HR, and that’s a substantial amount,” Smith said.
Smith said the United Way also will receive money from companies that have internal campaigns and rallies scheduled for this month and next month.
“When you put all that together, we have a very real shot of hitting what we hit last year and meeting our goal, but it’s going to require all of that,” he said.
The campaign slowed a bit near the end of 2012, but Smith remains optimistic.
“The first eight months of 2012 looked a lot like 2011, then around October, the economic environment turned on a dime,” Smith said. “It made our task more challenging, but it also makes us more necessary.”
This 77th campaign comes on the heels of the United Way of Greater High Point’s largest campaign in its history that raised $4.6 million.
In March of each year, the United Way board of directors decides how much the nonprofit can allocate to its 29 partner agencies. Smith said the United Way also would like to help agencies outside of its partners.
“(Venture Grants) are definitely on our intention list, and the board has been talking about that all year,” he said.
Last year, the United Way awarded $50,000 in Venture Grants to eight outside agencies in the area, including Community Outreach of Archdale Trinity, Macedonia Family Resource Center and Ward Street Mission.
Smith said although giving to the campaign accelerated over the holidays, it was no more or no less than in previous years.
“A lot of people wait to the end of the year to give because of the holidays and tax purposes,” he said. “My guess is it was similar to what transpired in prior years.
Although a date for revealing the total amount raised during the campaign has not been decided, the nonprofit is well on its way with the help of the community.
“It’s not too late to contribute to United Way,” Smith said.
jhowse@hpe.com | 888-3617