Local leaders go to jail for a cause
Mar. 07, 2013 @ 06:23 PM

Members of High Point’s business, civic and church organizations went to jail Thursday.
Their crime, you ask? Having a heart.
The Muscular Dystrophy Association held its biggest fundraiser, The Lock-Up, at J.H. Adams Inn.
Business and community leaders agree to be “put behind bars for good,” where they utilize their vendors, co-workers, family and friends to get donations that go towards their “bail.”
“This fundraiser raises money for local families that MDA services in the area. We have probably 130 to 150 local community and business leaders that are participating with us and asking their families and friends for donations to their bail,” said Brittne Stevens, executive director for the local MDA office. “The jailbirds have done an incredible job, they’re doing an wonderful job with the fundraising, and they seem to be having a great time.”
The jailbirds had weeks to raise their donations so they can enjoy the lock-up experience by networking with other business leaders and meeting with the individuals and families that they’re helping in their community.
All funds raised will stay in the community, helping children with muscular dystrophy attend the association’s summer camp, Camp Carefree, in Stokesdale. The association serves almost 1,000 families in the area.
Daniel Pittman, pastor of Parkwood Baptist Church, said he participated in the event to give back to the community.
“The biggest motivational factor was to help the children,” Pittman said. “We are raising money to send children with MD to camp, and it takes a little more for them to go to camp than other children. It takes a lot of money and resources for them to do what normal kids would do, and that’s the thing, to make sure they get to do what normal kids do.”
Pittman raised an estimated $410 using his cold-calling strategy.
“I called folks that I knew and had contacts with in order to get them to donate,” Pittman said. “People don’t like to part with their money, but usually when it comes to children, they are more willing to give.”
cdavis@hpe.com | 888-3657