Local florists see flurry of activity

Feb. 13, 2013 @ 05:35 PM

Valentine’s Day is the single busiest day for florists, and they are revved to go.
Sarah Allen, owner of Grace Flower Shop, said by Tuesday her shop had already sold a significant amount of roses.
“We took 100 (Monday) and that went with the 100 we already had, she said. “I checked Monday, and we’ve already sold 600 roses.”
But Valentine’s Day still captures about 36 percent of holiday fresh flower transactions, according to FloralTrends 2012 consumer study.
“Last year, we had to shut down our website and put our out-of-town orders on hold and our phones on hold because all we could do was take the walk-ins,” Allen said.
Valentine’s Day captures about 40 percent of all holiday fresh flower dollars, followed by the Christmas holiday season and Mother’s Day.
Allen said some women come in and get their significant others flowers, but the majority of her Valentine’s Day consumers are men.
The average male that has been struck by Cupid’s arrow will spend significantly more than the average woman this year. Men will spend an average of $175.61 on jewelry, flowers, a romantic evening out and more, while their counterparts will spend about $88.78, according to the National Retail Federation.
The NRF’s 2013 Valentine’s Day spending survey shows only a slight increase in expected sales this year with the average person planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 last year. Total spending will reach $18.6 billion.
A recent HPU Poll finds that most North Carolina residents view Valentine’s Day as a rewarding holiday. On average, participants rated the holiday a 6.4 on a scale from zero (not at all rewarding) to 10 (extremely rewarding); translating to 61 percent of respondents reporting that Valentine’s Day was moderately to extremely rewarding.
Although Allen said she no longer celebrates Valentine’s Day with her husband, she and her employees at Grace are Valentines for the community.
“We celebrate it here,” Allen said. “We are Cupid.”
jhowse@hpe.com | 888-3617