Red Kettle tally surpasses goal
Over the holidays there were few places to go where there wouldn’t be a volunteer with the iconic red kettle ringing the bell wishing “Merry Christmas” to all.
Thanks to its volunteer participation and the community, Salvation Army of High Point surpassed it’s Red Kettle Campaign goal of $150,000 and raised $159,533.55 to fund the nonprofit’s many programs that help people in the community.
“This year by far exceeded our expectations,” said Brittany Burton, development and marketing coordinator with The Salvation Army. “The community’s support was overwhelming.”
Burton said volunteers also logged more than 770 hours this year. Volunteers at The Salvation Army save the nonprofit an average of $10,000 each year.
“This was by far our best year of volunteers yet,” she said.
A big part of the money raised in the kettles was because of Mike Liner, owner of Pioneer Family Restaurant in Archdale, Burton said.
By matching donations to the Red Kettle placed in the front of the restaurant, Liner raised a significant amount. This year he challenged the community to raise $10,000 in just two days. Although the kettle collected $6,302.42, Liner gave The Salvation Army the $10,000 he had pledged to match collected in the kettle.
Last year Liner exceeded his one-day goal of $5,000, collecting $6,058.37, which he matched with a personal check.
The Red Kettle Campaign is The Salvation Army of High Point’s largest campaign each year. In addition to the Red Kettle Campaign, The Salvation Army also provided gifts to more than 3,000 children for Christmas. The nonprofit also does six other programs during the holidays, including its online Red Kettle which allows individuals, groups or companies to start Red Kettle Campaigns and invite people via email to contribute to their kettle.