Sewing up new jobs

Jun. 13, 2013 @ 02:07 PM

A children’s clothing manufacturer in Davidson County that markets its products through social media will hire 100 new workers as part of an expansion.
Lolly Wolly Doodle Inc., based in Lexington, will virtually double its work force when the expansion is complete, the company announced Thursday. The company sells the majority of its clothing through connections with hundreds of thousands of customers through the online site Facebook.
The success of Lolly Wolly Doodle, which was founded in Lexington five years ago, prompted the venture capital firm Revolution LLC to invest $20 million in the clothing company through its Revolution Growth fund.
The Davidson County office of the N.C. Division of Employment Security has been helping the company recruit applicants for the past month, said Charles Diggs, manager of the job service office in Lexington. Lolly Wolly Doodle especially needs clothing sewers, Diggs told The High Point Enterprise.
The Davidson County job service office is at 103 W. Center St. Extension; the phone number is 248-2326.
Lolly Wolly Doodle was founded and is owned by Brandi Tysinger-Temple. The idea for the business was sparked by Tysinger-Temple  sewing clothes for her daughters.
“At one point I had purchased too much fabric for a pattern. I figured there had to be others just like me searching for the same, fun dresses – so I decided to make a few extra items and sell them on an eBay store,” she writes on the company’s web site.
Her clothing became so popular online that Tysinger-Temple enlisted relatives and friends to help meet orders.
“Within a matter of months, we had turned our bedroom and garage into a mini-factory,” she says.
The company’s growth accelerated further when Lolly Wolly Doodle began marketing its children’s clothing through Facebook. Today, the company employs 100 workers from a 19,000-square-foot facility at 1120 Piedmont Drive in Lexington. | 888-3528