Pair of events draw upward of 12,000 visitors

Aug. 22, 2014 @ 04:15 PM

This weekend won’t quite rival the twice-a-year High Point Market, but it may be as close as the city gets with two major events drawing visitors from across the East Coast and beyond.

Upward of 12,000 people are expected to visit High Point for the Furniture City Classic Soccer Tournament and the High Point University Welcome Week and Move In. The tournament, taking place at soccer fields across the city, is estimated to draw 8,000 players, families, coaches and fans from four states. Games take place from Saturday morning through Sunday afternoon.
The university estimates between 4,000 and 5,000 people will come to the city as HPU welcomes its largest freshman class of 1,400 students. The students will move in throughout Saturday, with other events such as convocation taking place Sunday.
Both events rank among the top 10 conventions this year for the city other than the spring and fall furniture markets, according to the High Point Convention & Visitors Bureau. The combined economic impact of the two events pushes toward $4 million, the bureau estimates.
Liberty Steakhouse & Brewery already reaped the benefits Friday of the Furniture City Classic Soccer Tournament and HPU Welcome Week and Move In. Lunch business was heavier than a normal Friday, said Assistant General Manager Heather Hoffman. The restaurant expects to stay busy at least through Sunday evening.
“Last year we were as busy Sunday night as we were Saturday night,” Hoffman told The High Point Enterprise.
The Courtyard by Marriott hotel in High Point was fully booked for Friday and Saturday nights, said Assistant General Manager Iva Panayotova.
“It’s one of our busiest times,” she said.
pjohnson@hpe.com | 888-3528