Italian snack maker sets up shop in north High Point

Jul. 09, 2013 @ 04:46 PM

N.C. Commerce Secretary Sharon Decker recently joined city officials to celebrate the opening of an Italian snack food maker in north High Point.
LC America began operations in January at 8221 Tyner Road in a 68,000-square-foot plant previously occupied by Streuli Sales, a wooden door manufacturer.
A ribbon-cutting ceremony was held at the plant, which makes snack pellets, a semi-finished food that is sold to snack food manufacturers. The company, which is in the city limits of High Point but has a Colfax mailing address, employs about 23 workers.
It’s the first North American manufacturing facility established by La Caselle, a snack food company out of Italy.
It’s the latest of about 80 internationally based companies that have a presence in High Point, which markets itself as North Carolina’s International City.
“We want to reiterate that we feel at home here and we are here to stay,” said Stefano Cazzaniga, LC America CEO.
High Point has about 80 internationally based companies, said Mayor Bernita Sims.
Snack food companies purchase LC America products, expand them, season them and package them under their brand names.
Snack pellets are an Italian technology that represent a small but growing portion of the global snack market, according to the company. The U.S. is the most important market for snack foods, and demand from American customers is on the rise, company representatives said.
Decker said LC America’s snack pellets are manufactured in an environmentally friendly manner and are made with healthy ingredients.
“We’re a country that’s getting very focused on health and the creation of healthy products, and so to have you here manufacturing it with these pellets that you’re producing out of whole grain and high-quality agricultural products is very important to us as we further a lot of healthy initiatives in this country,” Decker said.
No city or state incentives were involved in bringing the company to High Point.