Snow could put chill on Valentine’s celebration

Feb. 12, 2014 @ 03:22 PM

Valentine’s Day could get a lot more complicated for local business owners such as florist Jerry Hughes.  
This Friday typically is one of the busiest — and most profitable — days for Ellington’s Florist in south High Point. But a snowstorm that may snarl travel could disrupt deliveries for Hughes, his employees and other area flower shops. 
“That’s the $64,000 question,” Hughes said Wednesday as he monitored weather forecasts.
The National Weather Service on Wednesday afternoon was expecting between 6 inches and 10 inches of snow for High Point, tapering off sometime today.
How much of the snow is cleared from roadways or melts by Friday will be critical to flower shops, restaurants and other businesses hoping for a punch of revenue for Valentine’s.
On Wednesday, Hughes was preparing ways to deliver flower orders already made for Valentine’s Day. Hughes was having tire chains put on the wheels of one delivery vehicle, and he hoped to have five out on the road Friday if weather and road conditions permit.
“If we can get there, we’re going to deliver it,” he told The High Point Enterprise.
One complication for Hughes and other florists is that many orders were made for deliveries to workplaces. But it’s not certain if the weather will allow someone’s spouse or girlfriend to make it to the office Friday.
“That’s going to be a problem — the people that are supposed to be at work may not be at work. We might need an alternative address,” Hughes said.
The snowstorm caused the postponement of a show scheduled for Friday night at the High Point Theatre.
“The Hit Men,” a group featuring original members of Frankie Valli and the Four Seasons, will be rescheduled for a later date, said Theatre Director David Briggs. Another performance at 8 p.m. Saturday, the modern jazz group Jon Batiste and the Stay Human Band, is still scheduled.
Briggs was expecting at least 550 people on Friday night and is expecting at least 200 on Saturday night. On Wednesday morning, Briggs fielded his first call from a ticket-holder asking about the theater’s cancellation policy because of inclement weather.
Whenever Briggs schedules a show in the heart of the winter months, he thinks about the possibility of a disruption because of weather.
“As long as the streets are plowed and our sidewalks and parking lots are cleared, the show must go on,” Briggs said.
pjohnson@hpe.com | 888-3528