The Design Network gets its own cable channel

Apr. 07, 2014 @ 01:00 AM

The Design Network, a broadband television network created by Furnitureland South executives Jason and Jeff Harris, has garnered more than a million page views and approximately 10,000 subscribers since its launch in April 2013.
As a result, the network now has its own channel on Time Warner Cable, channel 69 in the Piedmont.
“What I’m seeing on television has no correlation to the amazing home decor industry that I’ve grown up in and have been exposed to all my life,” said Jason Harris, founder of The Design Network and executive vice president of Furnitureland South. “For the past year, we have connected with the great brands, authentic design experts and creative filmmakers to produce a new brand of interactive video entertainment in the home decor genre.”
The Design Network was created for the future of television, which Harris believes to be app-based, personalized and interactive.
“We weren’t thinking we’d have a cable network when we started, but we are excited to partner with today’s most relevant TV platform to engage viewers with our content in a traditional way, while educating them and directing them to the interactive broadband experience where they can comment, rate and share as well as see the products being used,” he said. “And eventually, they will even be able to purchase those products.”
Shows that have made The Design Network popular, such as “The Design Tourist” with Karen LeBlanc, “The Lettered Cottage” with Layla Palmer, “Gracious Living” with Anne-Marie Barton and “Dramatic Designs” with Kimberlin Brown, are among the shows now being featured on channel 69.
The Design Network is also debuting a new show called “Space Off,” featuring Furnitureland South design teams competing against each other with an empty space and a unique design challenge, with guest judge appearances by some of the biggest names in the design world.
In addition, The Design Network’s online version has expanded to further engage interior design professionals and home enthusiasts by allowing them to create their own channels, similar to YouTube.